If we all put 100 bucks each in a hat i bet we could buy it...
But as something if an avid outsider - I've edited with it for a long time but I only offline so don't have the demands of many here it's still an amazing piece of software.
It's easy when you hit problems every day to forget that all software manufacturers are going through the same issues. How do you build value when you have to sell at a loss?
Over at Autodesk we have the same conversations daily about smoke. All the 3d guys ask why innovation has slowed to a trickle. Has anyone seen any leaps in tracking, keying, morphing, particles since the 90s?
Truth is innovation costs and people won't pay the premium that pays for research any more. It starts with the clients be they advertising agencies, networks, or studios. In their race to the bottom in terms of production costs they have killed the future.
The only innovation we see is in flavour of the month companies who see big sales for a short duration. Scratch? Where's that now?
Shake?
Nuke currently is enjoying great success based on volume sals but once everyone has a copy I hope they have a plan to finance r&d.
The truth is we are all part of the problem. Smoke for 3 grand, avid for 1k, davinci for free... What right do we have at those prices to have any expectations?
Do people here really think avid dont want to make great products? I'm sure they do but the number if talented programmers a 1k product can support has to be in single digits.
Mike
when they had the enormous cashflow, it was obviously not a challenge.It is today, unfortunately. And nobody seems to be interested in buying it either.BG
From: "tcurren@aol.com" <tcurren@aol.com>
To: Avid-L2@yahoogroups.com
Sent: Sunday, February 9, 2014 8:31 AM
Subject: Re: [Avid-L2] RE: Avid's biggest challenges
Bogdan writes:"I think Avid biggest challenge is cashflow. Everything else can be addressed/improved later…"I disagree. They had enormous cash-flow in the past and look where they are now.
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