Surveys agree with me;
Premiere Pro 63% Final Cut Pro 20% Sony Vegas Pro 14% Avid Media Composer 3%
Tutorials online numbers:
Sony Vegas pro tutorial 41m
premiere pro tutorial 34m
final cut pro tutorial 17m
Avid Media Composer tutorial 892k
Grass Valley Edius tutorial 35k
All my agency clients who previously had an install from the office now have a legitimate copy of CC.
Anecdotally all the casual editors I know, be they commercial directors or 'digital' agency people, use Premiere quoting its ability to interface with photoshop for supers, with after effects and its huge codec range. Granted this isn't scientific proof but I must be asked if Im using premiere yet several times a week.
The market in commercial land is fracturing into many smaller markets. Where once as a preferred supplier agencies would come to me to do a pitch now they do it in house in CC using videohive templates. Some of that pitch work goes into low budget ads for 'digital' which if well received often gets a whack with the shiney stick and goes on air.
Mike
On Mon, Feb 24, 2014 at 3:44 AM, Oliver Peters <oliverpeters@oliverpeters.com> wrote:
Mike, I’m not sure anyone has actual numbers on that at all. My point, though, was the backlash against the subscription model and the lack of product tiers as had an impact. I see a lot of people moving to Adobe, but holding at CS6. I think, without the subscription, adoption to CC would have been faster. The main objection is you lose access to your project files once you stop the subscription and your grace period ends.
As far as being the number one choice for switchers, I don’t see why that wouldn’t be the case, with or without subscription. Avid sells to a much smaller market and FCP X is different enough to turn off anyone who wants a “traditional” design to an NLE. If you run the numbers, though, I’d bet FCP 7 still beats them all in actual use.
OTOH, if you are a working freelancer or business, the subscription is a no-brainer. Where it doesn’t work is with the casual user who doesn’t use the software full-time to earn a living. Granted Adobe probably figures they aren’t making money from that part of the market anyway. After all, if you are a casual Photoshop user, you can still do the majority of what you need with an older copy of 7, CS or CS2.
The resistance to the subscription model isn’t just philosophy. It changes the purchasing approach from a capital expenditure to an ongoing monthly expense. So changes have to happen in accounting. That tends to create a stumbling block at large corporations and educational facilities. Not that they won’t do it, but rather, it’s taken them until now to sort it out.
So Owen, are you saying that you’d be happy if Avid moved to a rental model for Media Composer?
- Oliver
> I disagree Oliver the subscription curve ball has made premiere the number one choice for switchers from any other nle.
> Everyone has to have photoshop so now you get a free nle with it...
> Mike
>
> That is why this dumb idea of the Avid Bigshot Broadcaster Board of Directors Club, whatever the hell it’s called, may not be such a dumb idea.
> Owen
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