[Avid-L2] Re: Avid's biggest challenges

Mike, I'm not sure anyone has actual numbers on that at all. My point, though, was the backlash against the subscription model and the lack of product tiers as had an impact. I see a lot of people moving to Adobe, but holding at CS6. I think, without the subscription, adoption to CC would have been faster. The main objection is you lose access to your project files once you stop the subscription and your grace period ends.

As far as being the number one choice for switchers, I don't see why that wouldn't be the case, with or without subscription. Avid sells to a much smaller market and FCP X is different enough to turn off anyone who wants a "traditional" design to an NLE. If you run the numbers, though, I'd bet FCP 7 still beats them all in actual use.

OTOH, if you are a working freelancer or business, the subscription is a no-brainer. Where it doesn't work is with the casual user who doesn't use the software full-time to earn a living. Granted Adobe probably figures they aren't making money from that part of the market anyway. After all, if you are a casual Photoshop user, you can still do the majority of what you need with an older copy of 7, CS or CS2.

The resistance to the subscription model isn't just philosophy. It changes the purchasing approach from a capital expenditure to an ongoing monthly expense. So changes have to happen in accounting. That tends to create a stumbling block at large corporations and educational facilities. Not that they won't do it, but rather, it's taken them until now to sort it out.

So Owen, are you saying that you'd be happy if Avid moved to a rental model for Media Composer?

- Oliver


> I disagree Oliver the subscription curve ball has made premiere the number one choice for switchers from any other nle.
> Everyone has to have photoshop so now you get a free nle with it...
> Mike
>
> That is why this dumb idea of the Avid Bigshot Broadcaster Board of Directors Club, whatever the hell it's called, may not be such a dumb idea.
> Owen


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