Here's what Eric Peters, co-founder of Avid, said in 1999.
In fact, we started in 1987 with only a vision of how editing might
be done using the power of computer workstations. The sole purpose of
starting Avid was to make an editing system that would improve the
state of editing art. We began by taking more than two years to study
the art and craft of editing, from Eisenstein and Chaplin through the
advent of sound and finally including the variant known as video
editing. We made no products during this time, only prototypes, which
we showed to hundreds of working editors, in every corner of the
industry, from feature films to commercials to music videos to
infomercials and industrials. We built a lot of prototypes and tried
a lot of "edit models". During much of that time, we were "self
financed," which means we used our own money and sold a house and
lived on the proceeds and took no salary from Avid. Among the
prototypes we built during those years, we built the software
equivalent of a film editing machine that Charlie Chaplin invented in
the twenties, just to see how it would feel to edit on it. We
ultimately rejected it. Our goal was to create a system that would
capture the essence of editing. We wanted it to feel natural to any
editor in any part of the industry. (Many editors from film as well
as video have told me we accomplished that goal.)
be done using the power of computer workstations. The sole purpose of
starting Avid was to make an editing system that would improve the
state of editing art. We began by taking more than two years to study
the art and craft of editing, from Eisenstein and Chaplin through the
advent of sound and finally including the variant known as video
editing. We made no products during this time, only prototypes, which
we showed to hundreds of working editors, in every corner of the
industry, from feature films to commercials to music videos to
infomercials and industrials. We built a lot of prototypes and tried
a lot of "edit models". During much of that time, we were "self
financed," which means we used our own money and sold a house and
lived on the proceeds and took no salary from Avid. Among the
prototypes we built during those years, we built the software
equivalent of a film editing machine that Charlie Chaplin invented in
the twenties, just to see how it would feel to edit on it. We
ultimately rejected it. Our goal was to create a system that would
capture the essence of editing. We wanted it to feel natural to any
editor in any part of the industry. (Many editors from film as well
as video have told me we accomplished that goal.)
On 2014-02-26, at 8:23 PM, <switthaus@mac.com> <switthaus@mac.com> wrote:
Pat - what I am talking about is well stated in this Ted Talk.
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