Thursday, February 27, 2014

Re: [Avid-L2] Is subscription based really the way forward?

 

I think it depends how you define innovation. Ive certainly had way more bug fixes and updates since CC than before. The reasoning for this is that they can release new features as when they are ready rather than locking into an upgrade cycle.

The facts would seem to indicate that Adobe have now converted more people into legitimate users than they had before. They also have a very good idea of cashflows and future earnings which allows them to fairly accurately know how much they can afford on R&D.

Its always just rental. Yes you might own an old piece of software but who cares, if you are doing this professionally you need to be writing your kit down over 3 years at the end of which time it is like it or not essentially worthless. So rent and never own out of date software or buy it makes no difference.

Mike


On 2/27/14 11:15 PM, pat@horridge.org.uk wrote:
 

With Adobes move to subscription based product "rental" and others following suit is it really the best route forward?

I spoke recently to an Avid owner baulking at a £300 upgrade cost and looking at the Adobe route as more cost effective. No Adobe product discounts for him so it's £46 per month. So 8 months down the line he'll have spent more than the upgrade (that he'd own) and he'd not even own the Adobe product...

My own concerns around subscription are that it removes (or lessens) the drive to innovate.

For Avid their next batch of earning is when they have the next major release to sell and that has to have features to attract upgraders and new users. That's the drive to develop and enhance the product. But move to subscription and they are earning every month regardless of product advances. True if they slip too far behind then users will look elsewhere but memory muscle is hard to re-train so folks wills tick with what they know till they have to move.

So is subscription best? Is it the way to create financial security for the suppliers? Does it really work for freelancers that they can opt in and out of subscription and save money or will they 3 years down the line look back at thousands of £ spent on "rental"?

Thoughts?


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