Thursday, February 27, 2014

[Avid-L2] RE: Avid's biggest challenges

 

Terry - 


Your prediction is correct.  Not sure how many years it took, but this video tells me that Avid is a server/media management company.  While Louie himself  stated that Avid's audio and video editing products will be a key part of Avid Everywhere, it's apparent Media Composer and ProTools are no longer the flagship products.  It's big iron for big customers.  Little guys, we really could care less (but you can sell a song to the big guys if they like it.).  And that is probably a good strategy for Avid right now.

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