[Avid-L2] RE: Avid's biggest challenges

 

I think there is a note of caution here on wishing BMD or anyone buying the Media Composer brand.  As one of those DS folks who lived through the Avid purchase of Soft, it is not always for the better,  Like Avid did to DS, BMD or another suitor may try to change the workflow and tools in MC to bring it more into the "brand" of the buying company. And we know radical change is something Avid editors loathe.  ;-)

There are a lot of unknowns with a sale and not all of them good.

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