Wednesday, October 30, 2013

RE: Re: [Avid-L2] Gravity and Avid

 

Okay Knut,


     Let's pick a number that humans CAN actually resolve that will make you happy. Is it 4K, 8K  16K 2 billion K? Let's figure it out and pick one. Then we can all buy the gear and make that. Otherwise we are doomed to repurchasing all of our gear every three years to make the manufacturers happy. That is not my purpose in life.



---In Avid-L2@yahoogroups.com, <avid-l2@yahoogroups.com> wrote:

On 31. okt. 2013, at 01:24, <tcurren@...> wrote:

> If the purpose is to have multiple feeds on the 4K screen, then we don't need to make 4K programs.
>
> If you honestly believe that average folks really want to throw away their perfectly good HD TVs (on which most are watching SD anyway) to buy a new 4K set that they can't really see a difference on, then you are smoking the same stuff the TV manufacturers are.

But you're just cherry-picking the facts that suit your own argument. Forget the multiple feeds, drop the "average folks". You are using "the consumer" as an excuse for not facing the reality in your own business. 4K happens now, all around you, in the valley, everybody scrambles to find the best post workflow for it, and just like fifteen years ago Avid is not part of it. Even you should see the irony in that; it's monumental. Remember why Avid bought DS?

K

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