This IS the Avid L2: RE: Re: [Avid-L2] Gravity and Avid

Thursday, October 31, 2013

RE: Re: [Avid-L2] Gravity and Avid

Mike,

I do have Z820s. And no, I can't charge any more for working on them. Not sure about your neck of the woods, but clients here won't pay more regardless of the gear. I get the same billing for an FCP finishing job on a 2008 Mac Pro as any job done on the Z820. The truth is, if this plays out like the transition to HD, at most clients will pay maybe 10 percent more at first, and very soon it will be back to current prices followed by lower pricing. In LA, no one is charging more now than they were doing SD 10 years ago.

And you don't mention all the rest of the infrastructure. What are you using for reference monitoring, analyzing, storing, moving around, etc. all that uncompressed 4K you are working with?

But getting back to my original point, where does it stop? What is the resolution that you would finally agree is enough to send to the home viewer? Let's start there folks and work backwards.

---In Avid-L2@yahoogroups.com, <avid-l2@yahoogroups.com> wrote:

Oh come on... get real we all have to upgrade anyway. You can't with a straight face charge as much to work on a 2006 mac pro as on a new z820. I know people try but its dishonest. Media Suite Pro or even Avid 7.1 ABVB isn't as good as a new Media Composer on a laptop but by your argument why should you be forced to upgrade?

This isn't a hobby we are doing this professionally. That means we buy the stuff and write it off over x years. Same if you're a builder, you hammers and drills need upgrading, things wear out. If your x years is greater than the speed of technological advancement you need to look at your business model. Its nothing to do with picking a number. Its to do with picking THE BEST available all the time. I'm not saying we should blindly throw everything away but I do think a three year old computer is pretty close to its end of life in a pro edit suite. By all means reuse it as web browser or admin machine but it makes me laiugh when people here say a 2006 1,1 is fine for 2K editorial when I am frustrated by a six month old fully loaded computer with 2 8disk accusys raids attached. But then I run my Smoke with 2 external burn seats to cut down on render times.

Whether you like it or not you become less competitive if you don't upgrade and others do. The builder analogy is a good one, a pro builder will take his old drill home and use it around the house, but he needs something that just performs at work...

best regards

Mike

On 10/31/13, 11:41 AM, tcurren@... wrote:

Okay Knut,

Let's pick a number that humans CAN actually resolve that will make you happy. Is it 4K, 8K 16K 2 billion K? Let's figure it out and pick one. Then we can all buy the gear and make that. Otherwise we are doomed to repurchasing all of our gear every three years to make the manufacturers happy. That is not my purpose in life.

---In Avid-L2@yahoogroups.com, <avid-l2@yahoogroups.com> wrote:

On 31. okt. 2013, at 01:24, <tcurren@...> wrote:

> If the purpose is to have multiple feeds on the 4K screen, then we don't need to make 4K programs.
>
> If you honestly believe that average folks really want to throw away their perfectly good HD TVs (on which most are watching SD anyway) to buy a new 4K set that they can't really see a difference on, then you are smoking the same stuff the TV manufacturers are.

But you're just cherry-picking the facts that suit your own argument. Forget the multiple feeds, drop the "average folks". You are using "the consumer" as an excuse for not facing the reality in your own business. 4K happens now, all around you, in the valley, everybody scrambles to find the best post workflow for it, and just like fifteen years ago Avid is not part of it. Even you should see the irony in that; it's monumental. Remember why Avid bought DS?

K