I thought the L had decided 4k wasn't happening...
Of course Avid will do a ton of PR on Avid and Gravity… Avid? Right? Please.
See here's what is going to happen, December - FCPX and Mac Pro ship.
Prod co's will say; you can cut 4K now. DP's and directors will say, you can cut 4K now.
No need to transcode. We will shoot 4K on everything now because you can cut 4K now with FCPX.
Agencies will say you can cut 4K now. No need to transcode.
Wrong or right, this will happen. So, Avid, you need to do some heavy marketing. And what would be awesome,
would be if Avid released or previewed some awesome new features in December. Because this will happen.
Looks like Gravity shot around 2K. not 4K. but facts have little bearing on Apple driven hype.
http://www.digitalcinemareport.com/article/managing-gravity's-workflow#.UmxbRBaPKhg
found link to this article on Jobs' timeline,thanks
owen
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