Tuesday, October 22, 2013

Re: [Avid-L2] $500 scroll

 

My thoughts on this depends on the process. If they have a real designer with a track record and creating your roll based on creative feedback from you or someone in a creative position on the production team.  Then it's a bargain and they are brokering out creative professionals doing their job and not being undercut by hacks. That's exactly what this industry needs.  Credits rolls are "technically" easy and 99% of them are crap with an Arial font cut and pasted into the title tool. Film designed credits and rolls (here's is an example) is an art form. Truthfully I know a ton world class editors who are not designers and know their place is not that world.  They would happily spend 2 to 5 times the 500 dollars a series for stand-out credits where less or more space between a font actually means something in the world of design, and which makes the entire project look incredible.  Finally, this is only if the is not software doing the work but a real designer who embraces the project.

Cheers
Jeff


On Fri, Oct 18, 2013 at 11:26 AM, Curtis Nichols <curtisn@pcsproductions.com> wrote:
 

Is it worth $500 for someone else to do the end credits scroll?  I guess for some it might be, but it seems pretty pricey for an automated process.

http://www.redsharknews.com/post/item/1147-endcrawl-brilliant-looking-titles-have-never-been-easier

Curtis Nichols
PCS Production Co.
Irving, TX.


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