Saturday, September 14, 2013

RE: Re: [Avid-L2] Let's buy Avid!

 

<<http://www.amwa.tv/projects/AS-11.shtml>> 



--- In Avid-L2@yahoogroups.com, <avid-l2@yahoogroups.com> wrote:

I just chatted with the AS-11 guys and it's pretty cool. (AS-11 is basically AMA Export for direct to broadcast delivery).

On Sep 14, 2013, at 12:12 PM, Job ter Burg (L2B) <Job_L2@...> wrote:

 


Not sure about ISIS. Great product, but not sure how much future there is in stuff like that. Looking at products like VidSharx, I wonder if setups with less than 10 seats will really need ISIS in the near future.

If they keep it, they might want to keep MC working with ISIS anyway, like they are making it work with other editing solutions.

MC, PT is where the value lies for users like us, but not for Avid, or so it seems. When it comes to PT, Avid seems to 'get' the user base (although they stick to an artificial, incompetitive product segmentation with timecode and multichannel tracks limited to PT-HD). If you look at S6, you can build most any desk for most any workflow using those modules. But it appears to me that MC is a heritage product for Avid. No real innovation for many years in MC. The only area they are taking the lead in is the whole file-based export thingy. Most likely because their Big Broadcast customers demand that.



On 14 sep. 2013, at 11:15, Dylan Reeve <dylan@...> wrote:

I dunno, I'd want Media Composer, whatever's left of DS, the ISIS stuff and ProTools at least. :)



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