This IS the Avid L2: Re: [Avid-L2] Re: DS is EOL

Wednesday, August 7, 2013

Re: [Avid-L2] Re: DS is EOL

In many ways the bolt on approach is ideal. Rather than bloating the core software and charging accordingly
Only the people who need the ability to do certain things need buy the plugins. Don't need a 3d camera tracker, don't buy one etc.

The trick is to dominate the plugin world which is where after effects reigns supreme. Avx is a much smaller market and look at smoke and flame if you want to see practically zero plugins - sapphire and monsters same as 20 years ago is pretty much it.

The problem with depending on plugins is that you are 100% at the mercy of market forces and volume sales. If I was a developer id look at the install base and develop for the system with the most sales potential. That's what happens and adobe learnt from photoshop, plugins sell core systems which gets more plugins made which sells more systems.

What avid could do is what I suggested here 10+ years ago - sell a premium edition of media composer fully loaded with all the plugins they can get their hands on. Adobe eats small developers and puts their features into their product line, maybe avid could do the same. At a certain point they should start to leverage their unique tools - you hear next to nothing about script based editing these days or metadata which must be on version 100 by now.

How about a 64 bit version of elastic gasket so we can access after effects plugins. How about an API translator so we can use photoshop plugins like in media composer 5 days. Avx and open fx are by far the tip of the plugin iceberg.

Why isn't plural eyes inside avid as licensed code? Look at after effects shipping with mocha for Roto, why not put elastic reality in there?

I'd move from nuke to fusion happily if it ran on red hat or Mac but I just can't face windows it just makes me angry.

Best regards

Mike

On 8 Aug, 2013, at 9:56 AM, "blafarm" <blafarm@yahoo.com> wrote:

> You have a point.
>
> And the funny thing is, I don't have a problem "bolting on" (and paying for) solutions that address my particular workflow.
>
> However, Avid has not provided a seamlessly integrated API for 3rd parties. Just ask anyone who has used NewBlue and Baselight. I can't speak to Eyeon as I have not used it.
>
> --- In Avid-L2@yahoogroups.com, "Mikeparsons.tv" <mikeparsons.tv@...> wrote:
> >
> > The way I see it is there is no free lunch.
> >
> > When boxes cost a million bucks you could expect and demand the best in class in every aspect. Which we got in flame or Henry back in the day. At 100k in avid you got a solid editor at a certain resolution but less vfx firepower.
> >
> > As time moved on you got more power on avx and other plugins but the power of the core system has remained somewhat static albeit cheaper to buy into. The same in flame and smoke.
> >
> > It's actually a factor of being a mature product. There are few amazing new features. Big fixes don't sell systems so are low priority. Cheap software doesn't allow for expensive programmers so we see feature creep rather than innovative leaps. That's life.
> >
> > Cmx died cos once you had a 340x or a 3400 or a 3600 there was never a need to upgrade. Avid was similar until the file based need to update arrived - 7.1 was all you needed for offline.
> >
> > We live in a pc tv world. Software in boxes for a few hundred dollars. It's all so damn cheap there's no point whinging. If it doesn't do what you want but another one for a few hundred bucks. At a certain point expectations have to be limited by cost of entry it's
> > Simple economics.
> >
> > Mike
> >
> > On 7 Aug, 2013, at 9:47 PM, "blafarm" <blafarm@...> wrote:
> >
> > > Precisely my point.
> > >
> > > How can a product whose toolsets have been blatantly ignored for 10-15 years, and which are are woefully obsolete by any measure, be classified as the best editor on the planet?
> > >
> > > Media Composer is not a modern, integrated postproduction tool -- it is $999 core product that requires thousands of additional dollars of software in order for it to be competitive with features of a $299 Apple product.
> > >
> > > --- In Avid-L2@yahoogroups.com, "Tony Quinsee-Jover" <tony@> wrote:
> > > >
> > > > Yes, but MC is 'the best editor on the planet' so why should you care?
> > > >
> > > > -----Original Message-----
> > > > From: Avid-L2@yahoogroups.com [mailto:Avid-L2@yahoogroups.com] On Behalf Of
> > > > blafarm
> > > > Sent: 07 August 2013 14:37
> > > > To: Avid-L2@yahoogroups.com
> > > > Subject: [Avid-L2] Re: DS is EOL
> > > >
> > > > Ok, let's see:
> > > >
> > > > We won't fix the Title Tool -- but you can buy the full version of NewBlueFX
> > > > Titler Pro for $200.
> > > >
> > > > We won't fix the Color Corrector -- but you can buy the Filmlight Baselight
> > > > plugin for $995.
> > > >
> > > > We won't fix the Effects Architecture -- but you can buy one of serveral
> > > > Eyeon products for real cash money.
> > > >
> > > > Am I detecting a trend here?
> > > >
> > > >
> > > >
> > > >
> > > >
> > > > --- In Avid-L2@yahoogroups.com, "Scott" <switthaus@> wrote:
> > > > >
> > > > > more info:
> > > > > http://provideocoalition.com/ssimmons/story/it-looks-like-avid-is-fina
> > > > > lly-going-lay-ds-to-rest
> > > > >
> > > > > I love the offer at the end. You get a free MC7 license if you are a DS
> > > > owner but have to pay $1500 for Symphony to get tools inferior to the
> > > > product the company just killed. Avid marketing at its best. Gotta just
> > > > laugh....
> > > > >
> > > >
> > >
> > >
> >
> >
> > [Non-text portions of this message have been removed]
> >
>
>

[Non-text portions of this message have been removed]