Saturday, August 24, 2013

Re: [Avid-L2] More folks are panning the 4K push

 

My main argument is that anyone claiming HD is all you ever will need
sounds like the folks who brought us the gramophone saying "sounds like
he's in the room with us" or the guy who said "no one will ever need more
than 640 KB of memory for a personal computer". History always proves
people who say nay to the advancement of the quality of technology wrong,
and often laughable. So that's why I'm laughing, both at the author of this
ridiculous article (who just seems afraid to me more than anything) and
some of the folks here who can't quite see the forest for the trees. Just
because you can't find a reason for 4K / 8K / a billion, etc. doesn't mean
people don't need it or couldn't use it, or can't tell the difference.

Yes, I'll be the first to champion the quality of the composition over any
feat of technical wizardry. Some of my favorite songs in the world still
sound great even if I'm listening to super-limited, staticy FM radio. But
give me the chance to get as close as possible to that master tape, and my
enjoyment level goes up exponentially. Scoff at high fidelity sourcing and
distribution all you want, I'll be one (of many I'd bet) deriving more and
more from it every year I'm still alive. To me, the higher level of
fidelity gives us the chance to preserve the maximum potential for the
experience. If I can possibly enjoy something more, shouldn't I seek out
that experience? So anything that gets me even an iota closer to the source
is valuable to me. I know I am not alone in this pursuit, and while some
see the ramping up of bigger and better tech as a ploy and a trick to sap
customers out of their luxury dollar, I see it as a true benefit to the
culture of life.

On Sat, Aug 24, 2013 at 10:31 PM, owen <owen@thenowcorporation.com> wrote:

> I think the new FCP X made for the macpro darth may boast about cutting in
> 4K, and then we will
> hear, oh, why aren't you cutting 4K?!
>
> Owen
>
>
> On Aug 24, 2013, at 9:59 PM, T Hopkins <hoplist@hillmanncarr.com> wrote:
>
> > On Aug 24, 2013, at 8:17 PM, Dylan Reeve wrote:
> >
> > > There is virtually no way to even get 4K to the consumer... No sign of
> 4K
> > > broadcast on the horizon.
> >
> > This is most definitely not my reading of the tea leaves. 4K is not a
> maybe, it's merely a when.
> >
> > I think you will see 4K monitors in Best Buy next year. 4K is here now
> at the pro level. It's all over the shows. Monitors, players, distribution,
> even projectors. The price is falling at an unprecedented pace. 70 inches
> of 4K glory can be had right now for about $15k.
> >
> > As for getting 4K content to the consumer, that's also not major hurdle.
> You are correct, it probably won't be broadcast any time soon, if ever. Do
> you still watch broadcast? This is hardly a barrier. You could put 4k on a
> Blu-ray if Sony decides to, but I hope they don't because I would dearly
> love to see the nightmare that is Blu-ray go away.
> >
> > LIke I said, the players are already available and will be cheap soon.
> Actually, this is the easiest part technically. 4K will initially go to the
> consumer as files. Yup, they will be big files. They will come over
> high-speed fiber and cable, on "thumb" drives and SD cards, and if we are
> REALLY lucky, the optical successor to Blu-ray. DRM will be an issue, but
> Hollywood will figure this out. Frankly, DRM is my biggest concern. It held
> up HD for years.
> >
> > But 4k content? Come on, please. Where does Hollywood go next if not 4k?
> Major films are already shot 4k. Theaters are rapidly converting to 4K,
> driven in part by the fact that they know 4k is coming to the consumer.
> Again, not a technical problem. The market will be created by the
> electronics companies. Hollywood will be forced to oblige.
> >
> > And sports. What would people pay for 4k football do you think? I'm
> thinking Superbowl 2015 maybe. World Cup 2018 definitely!
> >
> > And don't forget the other things you can do with 4K. The new MacPro has
> 4k outputs. Did anyone catch that? As a matter of fact, it has dual 4k
> outputs! Any forecasts for the future of Xbox and Playstation? Anyone want
> to play Halo 5 in 4k on an 80 inch monitor? Yeah, me too.
> >
> > Will the consumer care? Of course they will. Why? Because they are
> already buying 60-inch monitors, soon to be 70 and 80 inch. HD is great,
> but it's still not perfect. We can see the seams. It can get better and the
> consumer knows it. Sure they watch dreadful compression because it's
> convenient, but they also buy Blu-ray at stupidly unreasonable prices. They
> CAN see the difference.
> >
> > Will everyone have 4k by 2015? No. It will be too expensive for most.
> Will 4k eventually replace HD? Certainly, and it will do so faster than HD
> replaced SD. Much faster.
> >
> > cheers,
> > tod
> >
> >
>
>
>
> [Non-text portions of this message have been removed]
>
>
>
> ------------------------------------
>
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> http://archives.bengrosser.com/avid/
> Yahoo! Groups Links
>
>
>
>

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