Tuesday, April 9, 2013

[Avid-L2] Re: Media Composer 7 Official!

 

I suggest you grab the latest FCPX version and really test it out. Powerful, fast and fun....and getting better all the time. As I posted when it was released, if Avid ignores this product, it will come back to haunt them in the broader sense. This $299 software is going to keep pushing further and further into the niche of broadcast, which might work out.

Avid 2015?: MC/NC becomes a loss-leader for the connected storage products. Pro-Tools keeps rolling along. DS? Well, Avid screwed the pooch with DS a long time ago. Maybe be too late to revive it. Much smaller company, perhaps sold and a division of some other company, a la Discreet. Whatever the future, Avid did it to themselves with corporate arrogance and ignorance (like the ski-hat statement below).

MC7 is nice and I will get it. Getting rid of Symphony is 5 years overdue. Now the interesting part of the story starts, given the challenges the company faces in the near future.

--- In Avid-L2@yahoogroups.com, "avidzombie" <avidzombie@...> wrote:
> There is no FCP anymore. Not in the picture for serious editors. It's left reserved for the cool ski-hat-wearing crowd that doesn't know drop-frame from non drop-frame.
>

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