This IS the Avid L2: [Avid-L2] Re: Media Composer 7 Official!

Tuesday, April 9, 2013

[Avid-L2] Re: Media Composer 7 Official!

And what do I find in the latest version? Did they put RS422
in it or something? Without it, the only broadcast niche they can aspire to is YouTube.

I disagree with some of your assessments and agree with others.

The way I see it the problem was in NOT ignoring FCP. Avid released scaled-down products to compete with FCP and, - worse - went to compete at the price point. FCP should have been ignored and left for the hobbyists. Also you don't want to take serious a product that is not taken seriously even by its publisher - yes, I do mean FCP7.

So there was not enough arrogance as far as the FCP is concerned.

There was plenty of arrogance, however, in statements like 'no more development for Mac' and in the general rest-on-laurels attitude.

--- In Avid-L2@yahoogroups.com, "Scott" <switthaus@...> wrote:
>
> I suggest you grab the latest FCPX version and really test it out. Powerful, fast and fun....and getting better all the time. As I posted when it was released, if Avid ignores this product, it will come back to haunt them in the broader sense. This $299 software is going to keep pushing further and further into the niche of broadcast, which might work out.
>
> Avid 2015?: MC/NC becomes a loss-leader for the connected storage products. Pro-Tools keeps rolling along. DS? Well, Avid screwed the pooch with DS a long time ago. Maybe be too late to revive it. Much smaller company, perhaps sold and a division of some other company, a la Discreet. Whatever the future, Avid did it to themselves with corporate arrogance and ignorance (like the ski-hat statement below).
>
> MC7 is nice and I will get it. Getting rid of Symphony is 5 years overdue. Now the interesting part of the story starts, given the challenges the company faces in the near future.
>
> --- In Avid-L2@yahoogroups.com, "avidzombie" <avidzombie@> wrote:
> > There is no FCP anymore. Not in the picture for serious editors. It's left reserved for the cool ski-hat-wearing crowd that doesn't know drop-frame from non drop-frame.
> >
>