But that's not the broadcasters. Think about it, You are finishing a show done by a production company. They maybe have four or five Media Composers which Avid sold at 995. If you could finish on a Symphony, that would be another 995 for Avid. It gets delivered on tape to the network. Avid makes nothing on that.
But broadcast…. All those ISIS, Airplay, etc sales… that adds up. Now if the networks said we are going to institute DPX files into our workflows (as opposed to XDCAM) then Avid would have to jump. But right now, where is the big return for Avid?
And yes, I am on your side, I know the importance of being able to handle professional workflows while you are touting that you are the "professional's" company. But I also know how money guys look at things.
--- In Avid-L2@yahoogroups.com, Gus <gustheeditor@...> wrote:
>
> Pretty much every prime time show I've finished in 4:4:4 used or wanted to
> use DPX's in some way, be it VFX or whatever.
>
> Avid *did* just release stereoscopic editing functionality in MC6. Most 2D
> films and every single 3D film I've worked was 99.99% dpx from the effects
> houses....Clients often race the files from the effects house over to a
> screening. It would be tough to say: "Oh, you just have to wait a bit.
> We're converting your files to something else with a baked-in LUT...Would
> you care to visit some stock footage sites from within Media Composer while
> we wait? Huh? Yes. Your project is on a system that is on the internet.
> What could possibly happen?" (I am KIDDING! No editing systems anywhere
> near the internet here!)
>
> It's so silly, since DS has all this dpx/LUT stuff in spades. With all the
> DS features that have found their way in to DS (and factoring in that DS is
> hardly on anyone's radar anymore) why not launch yet another raiding party
> and get that stuff over?
>
> -G
>
> On Tue, Aug 21, 2012 at 6:20 AM, Terence Curren <tcurren@...> wrote:
>
> > **
> >
> >
> > Hey Gus,
> >
> > Get one of the networks to use DPX in their workflows and Avid will
> > support it toot sweet. :-/
> >
> >
> > --- In Avid-L2@yahoogroups.com, Gus <gustheeditor@> wrote:
> > >
> > > And while we're all waiting for MetFuze/AE work-arounds to finish and/or
> > > our image decimations to render, we might all fire off e-mails and ask
> > Avid
> > > why they *still* refuse to implement DPX support!
> > >
> > > You can play DPX's on your phone....
> > >
> > > -G
> >
> >
> >
>
>
> [Non-text portions of this message have been removed]
>
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