Thursday, August 2, 2012

[Avid-L2] Re: smoothing exposure changes

 

I don't disagree with your anger over the poor integration at all. I was just stating that the actual panel itself does have worth, just not with Avid's product.

And they are very aware of our concerns. Whether they can fix the underpinnings of the Color Correction interface code in a timely manner is the big question at this point.

--- In Avid-L2@yahoogroups.com, "blafarm" <blafarm@...> wrote:
>
> --- In Avid-L2@yahoogroups.com, "Terence Curren" <tcurren@> wrote:
> >
>
> > It's not a complete waste of money if you use it with Resolve or Color. It works well with those apps.
>
>
> The Avid Artist Color was purchased for an important and recurring workflow that cannot tolerate round-tripping of any kind.
>
> The Artist Color was purchased because it was an Avid product, because it worked with MC/Symphony -- and because Avid repeatedly marketed it as a device that provided "seamless integration" and "great precision and speed".
>
> It is a simple and inarguable fact that these statements are blatant lies and misrepresentations. The Artist Color is NOT "seamlessly integrated" -- and it DOES NOT offer "great precision and speed". And no amount of rationalizing the usability of the device with other 3rd party software -- no less completely different grading platforms with additional hardware and/or software costs -- will change these facts.
>
> I am not in the habit of bashing companies I do business with -- but when we are too "nice" to speak the truth about abysmal lack of software development, when we can only "hope" that obvious hardware integration problems are resolved a year after we've purchased devices, and when we have to rationalize failures by saying that said devices WILL work with other company's software -- we are doing both Avid and ourselves a serious disservice.
>
> When you raise a child without any boundaries -- you frequently get a kid who misbehaves, who has no sense of accountability -- and who has entitlement issues which present negative consequences for the rest of their lives.
>
> As a corporation, Avid needs boundaries -- and it needs to be held accountable for product failures that cost their clients time, money and productivity. We have seen the corporate misbehavior, we have seen the lack of corporate accountability -- and we have witnessed a 10-year block of corporate entitlement where Avid completely ignored their clients.
>
> Avid claims to be listening now -- and we are obligated as their customers to express, without malice, the areas that require improvement. Otherwise, we are the only ones to blame for the company's shortcomings.
>
> I don't have the luxury of failure in my business. And if something comes-up short on any project, large or small, you better believe it gets fixed immediately -- and apologies and compensations are offered.
>
> My clients don't accept failure -- and neither should we. Being nice and repeatedly giving Avid a "pass" on its failures may be politically correct -- but it is ultimately counterproductive to achieving the goal of products that actually allow us to succeed in our own businesses. And I say that with all due respect to the talented and intelligent folks on this list whose knowledge and contributions I greatly admire.
>

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