--- In Avid-L2@yahoogroups.com, "oliverpetersvidy" <oliverpeters@...> wrote:
>Fast and bold decisions don't seem to be in the DNA. Slow and don't >upset the apple cart are more like it. Meanwhile the world moves on.
>
> Oliver
I don't disagree -- but I think the situation is a bit more pronounced than "Slow and don't upset the apple cart are more like it".
Aside from their obvious metabolic shortcomings, some people theorize that rocks are actually alive -- but they are moving too slowly for humans to perceive.
It would appear that Avid, at least in terms of MC/Symphony, must actually be a very slow moving rock. How else could they make such a bold statement like "Avid will continue to push and innovate, despite what the competition is doing" -- when from a human perspective, there appears to be no material innovation at all?
Another way of putting it would be;
You are a successful Avid editor in the year 2000 and you fall into a deep coma. Then, in 2012, you are somehow revived and asked to edit a very important project. The good news is -- you will have absolutely no problem using Color Correction, an Effects Architecture from circa 1995 (along with a hamstrung Effects Palette), an abysmal Title Tool and all of the other shortcomings you and your associates have been complaining about since 1995.
Of course, that's also the bad news.
"Despite what the competition is doing"??? </Laughable> The competition is the only party in this equation that HAS innovated.
No comments:
Post a Comment