> Avid is best-of-breed at straight cutting, trimming, media management and collaboration.
True. But, as you have stated, that's not enough anymore. Unless, of course, you're cutting a feature and have an army behind you ... and the 'decisions' that leave your box are destined for a 'mastering' phase.
> Effects are 15 years out of date. Color correction is 10 years out of date. Audio is weak (which is sad with the longtime ownership of ProTools).
True again. Effects, CC and Audio are in a pathetic and dismal state of obsolescence. And frame-based audio editing with track limits from the company that makes ProTools -- WTF?
> In the old "paradigm" these are things that would be outsourced to another creative professional. But now, you gotta have it in the box.
Precisely my point, thank you. In many cases, the editor IS the other creative professional -- and there is NO outsourcing. This concept seems completely lost on Avid -- as though they are trying to ignore the realities of how work is done in the 21st century. No amount of shameful lack-of-innovation or intentional feature-limiting is going to stop the wheels of progress from advancing. Avid had better get with the program -- or throw in the towel.
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