that's my point, Oliver. I certainly realize that Studio is not from the Avid DNA. But that's engineering, not brand. If Avid really wanted to brand itself in that space, why not release a product that reflects the family of products, like Apple has done with iMovie and "iMoviePro".
Doesn't matter what the based product is or was...make the skin or interface feel familiar as the user goes up the "food chain" of products. It's the little things in branding and marketing that Avid misses. Avid keeps being held back by selling "features" versus selling the brand.
Look at DS. For years (ok, the few minutes over the years when Avid realized it had DS as a product) each DS version kept changing the interface to make it more like Media Composer, the theory being that it would be more familiar to MC editors and make the transition easier. Sure, maybe this new thing is a $5 iPad product, but why not put some familiarity in the product for the new Avid iPad cutter? Maybe take the film projector off the home page of the software and add something that reflects the big-boy/girl products? Just the little things to wrap around the Avid brand.
--- In Avid-L2@yahoogroups.com, "oliverpetersvidy" <oliverpeters@...> wrote:
>
> > switthaus wrote:
> > One downside is unlike iMovie for the iPad, Avid Studio
> > looks nothing like it's parent product, Media Composer.
>
> That's because MC is NOT its parent product. Avid Studio for the iPad is based on Avid Studio. That is derived from Liquid and in turn FAST.
>
> http://www.avid.com/US/products/Avid-Studio
>
> Nothing common with the Media Composer family whatsoever. It comes out of the consumer products part of the company.
>
> - Oliver
>
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