Re: [Avid-L2] Re: MC 6 plug in compatibility?

Your input is valuable but I did say "If true . . . and I'd check" so don't panic! Marianna may recall the skewed deal I commented on in the past. There are certainly things in v6 that I value and I'll suggest an upgrade to all the systems at the university where I teach.

On 4 Nov 2011, at 15:50, David Colantuoni wrote:

> Hi Roger,
>
> I understand this, but we couldn't go changing the price of $149 before we shipped 6.0, you would have had our heads for this too. Pricing for MC 6 was 20 months in the making. You may not know this but I am actually the person who sets the pricing for approvals at Avid. I can tell you that e-staff and I and many others went though painstaking detail to ensure that we were as fair as possible. With the 5.0 to 5.5 upgrade at $149 this was specifically done because we felt it was the fair price to charge for that release, this price was unprecedented at Avid for Media Composer but we felt it was the right thing to do at this time. With 6.0 we are trying to get back to a more standardized set and easy to understand set of prices so customers can make purchasing decisions for now and the future in simple
>
> I take issue with your comments that we have not learned anything, we are trying to find a balance for all of our customers, we realize for instance that we had many, many FCP upgrades in the past few quarters and wanted to have a fair price for them to upgrade. Other situations were considered too. I can assure you there is no malicious intent here. Competition in this space is fierce. We're out to make great products and have fair upgrade prices for all customers, but we are a business and businesses are in business to make money. I know you know this, of course. But you should also know that that V6 was literally 2 years in the making for some of the features. Literally every line of code was ported for 64 bit. That costs real money. For upgrade prices, we're talking literally low hundreds of dollars here. Now if you want to debate the macroeconomic principals of pricing in a very competitive landscape for software for creative people, then let's talk off line. I can assure you it's a mix of business savvy, science, and understanding how creative people perceive value for software. Not an easy mix to come up with, I assure you.
>
> People who purchased a 5.0 or 5.5 version of software and received value for it, if you think 6.0 is the right software for you and the price is right, then upgrade. If not, then wait for a bit until the next version. One thing is for sure we'll have another version. We've proven we can deliver products for our customers. Marianna posted some pricing earlier and we're working on more communications about pricing. It takes a bit of time because we have to consider international pricing too when we post publically. After that, I'll leave it up to you guys to debate the pricing model as I won't comment on this again (I think:))
>
> Take care,
>
> Dave
>
> -----Original Message-----
> From: Avid-L2@yahoogroups.com [mailto:Avid-L2@yahoogroups.com] On Behalf Of Roger Shufflebottom
> Sent: Friday, November 04, 2011 4:03 AM
> To: Avid-L2@yahoogroups.com
> Subject: Re: [Avid-L2] Re: MC 6 plug in compatibility?
>
> If this is true, Avid have not learned anything. This happened a couple of years ago and I made some noise about it. I have a 5.0 and a 5.5. Logically, 5.5 to 6 should cost less than 5 to 6 but I won't comment further until I've checked!
>
> On 4 Nov 2011, at 00:07, blafarm wrote:
>
> > Agreed.
> >
> > Why are those of us who paid to upgrade to v.5.5 -- being "punished" for having spent the money to do so.
> >
> > If anything, our upgrade cost should be less than those at v.5.
> >
> > I would really like an explanation for the logic behind this -- because it frankly makes me very angry.
> >
> > --- In Avid-L2@yahoogroups.com, Jeff Cook <jeff@...> wrote:
> > >
> > > Oh, please tell me that's not true. I have 5.5 and it will cost me $299 to upgrade, but it can cost someone with 5.0 just $149?
> > >
> > > Please oh please tell me it's not that screwed up.
> > >
> > > --
> > > Jeff Cook
> > > jeff@...
> > > 703-980-1104 (cell)
> > >
> > > CookStudios.com
> > > Freelance Video Editing
> > > Washington DC & Portable
> > >
> > >
> > > On Nov 3, 2011, at 6:30 PM, "Job ter Burg (L2B)" <Job_L2@...> wrote:
> > >
> > > >
> > > > Dennis,
> > > >
> > > > If you upgrade (and register) to 5.5 today (or before Nov 14th), you will pay USD 149 for that and you will be entitled to upgrade to v6 for free.
> > > > If you upgrade from 5.0 to 6 from nov 15th or later, it will be more expensive.
> > > >
> > > > On 3 nov. 2011, at 23:22, Dennis Degan wrote:
> > > >
> > > >> But what's the upgrade price from MC 5.03?
> > > >
> > > >
> > >
> >
> >
>
> With best wishes,
> Roger Shufflebottom
> rogershuff@yahoo.co.uk
> +44 7973 543 660
>
> [Non-text portions of this message have been removed]
>
> ------------------------------------
>
> Search the official Complete Avid-L archives at: http://archives.bengrosser.com/avid/
> Yahoo! Groups Links
>
>

With best wishes,
Roger Shufflebottom
rogershuff@yahoo.co.uk
+44 7973 543 660

[Non-text portions of this message have been removed]

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