The danger is that Adobe doesn't fill vacuum in the FCP market-space and Avid returns to their earlier corporate philosophy, which is referenced here:
Quote from the end of http://www.onerivermedia.com/blog/?p=294:
"I admittedly had strong animosity towards Avid back in those days. I still think they're a bit of a pompous company, if ya ask me, but at this point, I feel joining the dark side of Media Composer may end up being the best thing for us at this juncture. I know at the very least it wont hurt us in trying, and if it meets or exceeds our expectations, then all the better."
Cheers,
B
Benjamin Hershleder
http://ContactBen.com
http://Hershleder.com
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On Jun 25, 2011, at 2:43 PM, Bart wrote:
>
> True about adobe benjamin,
>
> But if "we are to believe Apple, they are going to expand the functionality in
> FCPX in the future." why don't they sell fcp 6 anymore? If the pro market is serious for them they would have given the pros a way to use version 6 or a good upgrade path to the future. These pro users don't want a solution they can use in a year, they make a living out of fcp TODAY and hopefully tomorrow. I think apple really changed there minds and want to be in another segment of the business. If some third party developers find a way to optimize it they are fine with it but that's it.
> If you run a business you want to feel confident the investments you do will be in products of companies that are serious about your type of work in the long run. That's maybey the worst thing abou fcpx . You can't trust apple anymore.
> --
> >
> >
> >
> >
> > I think (IMHO) Adobe provides a good counterweight to Avid in the absence of FCP and, if we are to believe Apple, they are going to expand the functionality in FCPX in the future. Honestly, I think some of the cool things that FCPX has will only inspire Avid and Adobe to continue to innovate.
> >
> > But, hey Avid, don't go crazy with those interface changes. Simple and utilitarian is a good thing.
> >
> > And, to the good folks at Avid, I'll gripe once again:
> > Can we please have the interface customizability we had in v4 and earlier?
> > I'd like to point out that one of the gripes I've seen mentioned about FCPX is the lack of interface customizability... so you see that editors in several camps feel the same way.
> >
> > Cheers,
> >
> > B
> >
> >
> > Benjamin Hershleder
> > http://ContactBen.com
> > http://Hershleder.com
> >
> > Wear It In Post!
> > Fun T-shirts, mousepads, mugs & more
> > for Post Production Professionals
> > http://www.WearItInPost.com
> >
> > On Jun 25, 2011, at 1:44 PM, Bart wrote:
> >
> > > First I want to say welcome to all fcp editors switching to Avid. My thoughts are with you and please share your knowledge with us. It's very sad apple turned there back to you professional users. It's also bad for Avid.
> > >
> > > Avid was slowly changing to a company that is listening to it 's customers. It also changed his way of developing new tools without strange 'options' that you had to buy to make it work.
> > >
> > > The most important reason they changed is because of FCP. It's very good for a company to have something to fight against. That' s over now so I cross my fingers they keep doing the right thing.
> > >
> > > We have 7 suites of avid mc's and a few fcp suites we mostly use for finishing. Fcp is by far the most flexible and fast system compared to MC to complete finishing tasks.
> > > Though I just can't edit a feature with it.
> > >
> > > In my dreams I saw a fcp update like this;
> > > -rebuild the trimming tool and some other editing tools
> > > -rebuild the media managment
> > > -rebuild the project /bins structure
> > > - make it 64 bit
> > > - add some I/o and import export options
> > >
> > > Those improvments were very, very close and they could have killed avid and made me switch....
> > >
> > > But they didn't....
> > >
> > >
> >
> >
> >
> > [Non-text portions of this message have been removed]
> >
>
>
[Non-text portions of this message have been removed]
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