I have.
I agree on Avid. They are likely evaluating it on their own and in quiet. Unlike most of our immediate reactions, Avid is quite rightly taking a look at the technology and what this means for the future. There are some immediate gains to be made in sales and marketing versus FCP X, but the real battle is a year or more down the road and that's where a lot of focus needs to be for the long term survival of the company.
Oliver
--- In Avid-L2@yahoogroups.com, "switthaus" <switthaus@...> wrote:
>
> I find this pretty amusing. How many posters on this list have actually USED FCPX yet? I think its best to lay low and not have to eat a lot of crow later IF FCPX becomes a viable product...Avid is doing the exact right thing by keeping a low profile during this initial phase of teeth-gnashing and hand-wringing...the spin doing well on its own virally and organically.
>
> But, I hope at least someone over at Avid sees some of the revolutionary parts of FCPX and goes "uh-oh...we better keep an eye on this...." and plan future dramatic changes to MC accordingly. Can you imagine if Avid changes it's interface as much as FCPX did? You would have a bunch of old editors taking the gas pipe!
>
> Of course knowing Avid marketing, they are probably going "oh good, if we get more users from this we can raise our prices again..." I have no faith in Avid Marketing actually doing the right thing here. Avid still cant figure out what it is as a brand, how does if figure out how to attract new users?
>
> Bottom line is this is good for Adobe, not Avid.
>
> --- In Avid-L2@yahoogroups.com, Roger Shufflebottom <rogershuff@> wrote:
> >
> > And NewsCutter (but they changed that. thank goodness).
> >
> > On 25 Jun 2011, at 01:26, Benjamin Hershleder wrote:
> >
> > >
> > >
> > >
> > > On Jun 24, 2011, at 3:01 PM, Philip Hodgetts wrote:
> > >
> > >>
> > >> On Jun 24, 2011, at 2:45 PM, Rupert Watson wrote:
> > >>
> > >>> I notice you didn't include Media100, Philip :-)
> > >>
> > >> Single window display borrowed from Vegas *and* the original Media 100!
> > >>
> > >
> > > And, as far as I can remember, didn't the Avid "Express" (the one before Xpress Pro existed) also start out with just one "record" window, and when you opened a clip it was in a "pop-up" monitor?
> > >
> > >
> > > Benjamin Hershleder
> > > http://ContactBen.com
> > > http://Hershleder.com
> > >
> > > Wear It In Post!
> > > Fun T-shirts, mousepads, mugs & more
> > > for Post Production Professionals
> > > http://www.WearItInPost.com
> > >
> > >
> > >
> > >
> > >
> > >
> > >>
> > >> :)
> > >>
> > >> Philip
> > >>
> > >> Philip Hodgetts
> > >> President, Intelligent Assistance
> > >> Conquering the metadata foundations of Final Cut Pro X http://bit.ly/mBDqIY
> > >>
> > >> Personal Blog http://philiphodgetts.com
> > >> Cell 818 335 3916
> > >>
> > >>
> > >
> > >
> > >
> > > [Non-text portions of this message have been removed]
> > >
> > >
> > >
> > > ------------------------------------
> > >
> > > Search the offical complete Avid-L archives at: http://archives.bengrosser.com/avid/
> > >
> > > If you want to donate to Red Cross quake relief, you can do so through your cell phone. Text redcross to 90999 to make a $10 donation. It will be on your next cell bill.Yahoo! Groups Links
> > >
> > >
> > >
> >
> > Roger Shufflebottom
> > +44 (0) 7973 543 660
> > rogershuff@
> >
>
If you want to donate to Red Cross quake relief, you can do so through your cell phone. Text redcross to 90999 to make a $10 donation. It will be on your next cell bill.
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