Friday, May 20, 2011

[Avid-L2] Re: Hopeful news for Symphony

 

> Terence Curren wrote:
> Why have any differentiation?

I'm not arguing against differentiation, just that it has to have substance. As Ken pointed out, Color and FCP and Motion serve completely different functions. And after all, that may not be the case any longer in a month. But with MC and Symphony, the lines are completely blurred, which is why we are all having so much trouble with the concept.

Take Smoke for example. I dare say there's little new market for Smoke-Linux. In fact, Autodesk is clearly trying to move Flame-Smoke-Lustre towards a single product (Flame Premium), albeit as a bundle. That's because the Smoke (only) market has likely moved downscale for them.

What remains is a financial question. Will an enhanced Symphony sell more units than simply as upgrades to existing Symphony owners? Or should Avid think about augmenting the product line in different ways?

- Oliver

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