This is precisely why, when I founded the Chicago Avid Users Group, I wanted it to be 100% separate from Avid. I wanted no interference. Near the end of the CAUG's life, I let Avid take charge of a couple of the meetings and they were very disappointing to the people who came. The users felt like they had been to a sales meeting instead of a users group experience. The same thing happened when I tried to let some of the resellers in Chicago help host events. Those turned into big sales pitches as well, with not much else beyond that.
It stuns me that manufacturers and resellers are so poor at marketing that they think if we SELL SELL SELL constantly that it will mean they will get "sales." But in reality, if you back off the IN YOUR FACE MARKETING and show people interesting case studies and discussions with people who aren't just shills for "the man" you actually get customers who feel like they have a better grip on what you're trying to sell them and THAT's what generates the sales.
Steve Hullfish
contributor: www.provideocoalition.com
author: "The Art and Technique of Digital Color Correction"
On Apr 5, 2011, at 9:55 PM, Dylan Reeve wrote:
> From Supermeet's perspective this seems like a very shortsighted decision.
>
> Apple has lost interest in supporting the UGs and Supermeet before and
> Supermeet became better for it. It became a more open brand-agnostic event
> where a variety of vendors showed their wares to a relevant audience.
>
> Now Supermeet has burned those bridges, or some at least, and lost
> whatever credibility it had as a place for genuine post-production
> discussion and demonstration and simply become an FCP fan-fest again.
>
> Also, by my reckoning it would have been a much bolder move to Apple to
> quietly take over the (previously unconfirmed) second half of the show and
> drop the new FCP unexpectedly. It would have had the "last word" at the
> event and trumped all that came before. Instead this way they just come
> across as spoiled brats who can't share with others in a mature way.
>
> The big question now, of course, is how will it be received? There's lots of
> rumour about what new FCP will be - but it all seems to point to some very
> big changes. I'm even starting to wonder if Hodgetts might have been on the
> money with his insane "no Log and Capture" prediction.
>
> I'm quietly hoping that Avid's marketing department is ready to catch
> the disaffected FCP users should this new version be a step to far. Or
> alternatively that Avid's product development team is ready to pep Media
> Composer up if FCP really does reinvent some things for the better.
>
> Dylan Reeve
> http://dylanreeve.com/
>
>
> On Wed, Apr 6, 2011 at 2:04 PM, Oliver Peters <oliverpeters@oliverpeters.com
>> wrote:
>
>>
>>
>>> Posted by: Benjamin Hershleder
>>
>>> So Smith was going to talk about FCP to FCP users and
>>> now he's going to talk about FCP to Avid users? ;)
>>
>> No, he cuts on Media Composer.
>>
>> - Oliver
>>
>>
>>
>
>
> [Non-text portions of this message have been removed]
>
>
>
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If you want to donate to Red Cross quake relief, you can do so through your cell phone. Text redcross to 90999 to make a $10 donation. It will be on your next cell bill.
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