Re: [Avid-L2] Re: Hullfish reports on rumored FCP debut at NAB...

From Supermeet's perspective this seems like a very shortsighted decision.

Apple has lost interest in supporting the UGs and Supermeet before and
Supermeet became better for it. It became a more open brand-agnostic event
where a variety of vendors showed their wares to a relevant audience.

Now Supermeet has burned those bridges, or some at least, and lost
whatever credibility it had as a place for genuine post-production
discussion and demonstration and simply become an FCP fan-fest again.

Also, by my reckoning it would have been a much bolder move to Apple to
quietly take over the (previously unconfirmed) second half of the show and
drop the new FCP unexpectedly. It would have had the "last word" at the
event and trumped all that came before. Instead this way they just come
across as spoiled brats who can't share with others in a mature way.

The big question now, of course, is how will it be received? There's lots of
rumour about what new FCP will be - but it all seems to point to some very
big changes. I'm even starting to wonder if Hodgetts might have been on the
money with his insane "no Log and Capture" prediction.

I'm quietly hoping that Avid's marketing department is ready to catch
the disaffected FCP users should this new version be a step to far. Or
alternatively that Avid's product development team is ready to pep Media
Composer up if FCP really does reinvent some things for the better.

Dylan Reeve
http://dylanreeve.com/

On Wed, Apr 6, 2011 at 2:04 PM, Oliver Peters <oliverpeters@oliverpeters.com
> wrote:

>
>
> > Posted by: Benjamin Hershleder
>
> > So Smith was going to talk about FCP to FCP users and
> > now he's going to talk about FCP to Avid users? ;)
>
> No, he cuts on Media Composer.
>
> - Oliver
>
>
>

[Non-text portions of this message have been removed]

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