I'm just a lowly, small market, editor under constant time and budget pressure. I don't need eye popping paradigm changes, I just need a basic, streamlined, NLE that works. That means that the things I do a thousand times a day, patch tracks, enable tracks, match frame, extract, overwrite, move segments around, trim, use subclips, place locators (and sort and read them), and apply slow motion effects, must be easy to do. I have to push work through the pipeline, and there's no way I can ever edit fast enough, because my clients have no money, and therefore, no time for me to waste.
Yes, there are probably new efficiencies to be gained with various formats, tapeless workflows, file access, etc., but at the end of the day, it's all about me slapping the stuff together just as fast as I can. Whatever product gets me the most speed wins. FCP seems more flexible, but not in a way that really gets me billable speed (or time off the clock). In my world, Avid is still winning the speed contest. Sexy and high end doesn't help me, because my clients and I have to eat.
Shirley
-----Original Message-----
From: Steve Hullfish <steve4lists@veralith.com>
To: Avid-L2@yahoogroups.com
Sent: Sun, Mar 6, 2011 7:41 pm
Subject: Re: [Avid-L2] Re: Milestone
I love this thread. I thought Oliver's remarks directed at Frank were very
interesting and pretty "on point." But it's also kind of funny about saying that
FCP may be trying something so radical that they'll lose the established
Hollywood crew. The funny think is that Avid recently released some pretty small
- but radical in a way - changes to the interface and received pretty strong
pushback from the stodgy old guard. I'm not saying those were bad changes, I
just think it's funny because with such a small change causing such difficult
buy-in from Avid users, I can't imagine what the reaction will be to what has
been rumored to be coming from Apple.
Like everyone else, I think that what I really want is the most dynamic, valid,
strong, editing system from BOTH Avid AND Apple. For either one to fail or even
just to be weak won't serve the market well. The more fight that Frank Capria
and Steve Bayes and their colleagues have in them, the better for everyone.
Steve Hullfish
contributor: www.provideocoalition.com
author: "The Art and Technique of Digital Color Correction"
On Mar 6, 2011, at 7:27 PM, Terence Curren wrote:
> Have to agree with Oliver here. Would you rather be the company that provides
the tools and viewers for the mass market of the entire internet based viewing
world. Or the company tied to a few folks left doing high end products for a few
viewers?
>
> As Philip Hodgetts likes to point out, Apple has enough cash in the bank to
produce more movies than all of Hollywood's yearly output. Makes you wonder who
is looking at the bigger picture...
>
> --- In Avid-L2@yahoogroups.com, "oliverpetersvidy" <oliverpeters@...> wrote:
> >
> > > Frank Capria wrote:
> > > Game on.
> >
> > Ironically, your timing may be great.
> >
> > There are a lot of indications that Apple has tired of the "traditional
professional" user, simply because these users are unwilling to jump on the
cutting edge of things. This particularly pertains to Hollywood-level features
and TV shows. I think they see the "new professional" video user as folks like
video journalist/one-man-band/predators. Add to that, the whole slow of wannabe
(non-studio) filmmakers, a lot of corporate video users and others. I think the
fact that their PR effort tied into A-list film editors has been non-existent or
late at best for the last couple of years is one obvious signal.
> >
> > If the rumors/predictions are true about FCP8/FCPx/FCP?, then it's going to
be a version that many professional editors might think twice about jumping over
to. Traditional post might well be a market niche Apple is willing to sacrifice,
if the new version has a broader application to the "new pro" as they see it.
But for "traditional pro" users as those on this list and the FCP-L, look at
things like L&C (gone?) or offline-online workflows when the new version finally
does come out. Will the updated model serve your needs?
> >
> > Hopefully at that point, Avid will get around to being able to natively
write Pro Res files, as that could be the legacy that lives on for many pro
users. Right now that's a no-go unless FCP/FCS is installed on a system. For
better or worse, Pro Res is becoming a bit of a de facto standard.
> >
> > - Oliver
> >
>
>
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