Being able to rent plugins would be interesting and useful in many professional situations. They should have a "AVX store", like the Apple App Store.
They already tried review and approval, and I think it's tough to compete with the existing inexpensive options. But it could work if it were done right and priced inexpensively.
Stock footage will be tough... do they think they can compete with Getty, Corbis and iStockphoto? Those companies (and others) already make it pretty easy. Training videos will never go anywhere.
On Mar 7, 2011, at 12:19 PM, Avid Editor Rob wrote:
> Last week,
> I participated in an Avid sponsored Focus Group - in LA -
> but just one of several we were told.
>
> There was no NDA, and nothing was said about not talking about it.
>
> So here goes.
>
> I really didn't know what to expect,
> whether it would be about 5.5, or even wild ideas for later versions.
>
> Instead of seeing ways to improve and/or speed up the actual editing experience, which Shirley very clearly defined.
> we were presented, IMHO, with ideas that were revenue generators for Avid.
>
> Roughly, these are the ideas, and other L'ers who were present can chime if they remember more details.
>
> 1. Cloud based Review and Approval
> 2. Buy Stock footage from within the MC interface, with automatic "uprez timeline replacement" upon purchase
> 3) "Rent" various plug ins.
> 4) Buy training training videos
>
> I've forgotten the last 2 items, but I"m sure they will be mentioned.
>
> I had issues that many of the ideas were tied to on-line access,
> but where I work, our Symphonies aren't connected to the net
>
> But overall, it's frustrating that Avid is devoting R&D & $$$ resources to everything BUT the core editing software.
>
>
>
> rob
>
> ------------------------------------
>
>
> Search the offical complete Avid-L archives at: http://archives.bengrosser.com/avid/
>
> Yahoo! Groups Links
>
>
>
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