Man, I got to disagree here. This is the type of marketing that let Avid get "disconnected" from the new editor base in the first place (and its corporate arrogance in thinking that Avid was the only game in town and FCP was this cute little wedding video software..). No one cares if Avatar was cut on Avid if they can't finish their corporate training show. No one cares if some reality show was cut on Avid if the software package costs twice as much and looks apparently less capable than FCS or CS5. And quite honestly from the looks of this thread, no one cares what movies were cut on Avid if the company is still ripping off Symphony owners with upgrades to a hobbled old toolset. Avid needs to be "inspirational" not aspirational. Avid, as a brand, is a total CF right now and even they seem not to have a clue. I would love to ask Kirk Arnold to define the Avid brand....then lets go look at the web site or marketing materials and see if that matches her description.
As a freelance editor I have seen the majority of shops in the region (shops that are not doing longer form broadcast) go over to FCP. As sad as it is to me, I have not cut a paying gig on Avid in months and months...more as result in there are less places to four wall a suite that even offer MC as an option.
As a professor at a grad school I see total ignorance by young folk (advertising majors, mind you) that Avid is a brand. No hostility, just simple "not knowing" that there is other options to FCS and CS5 out there.
I agree with Terry here. If Apple comes out with an "awesome" iCut4, Avid is going to see some really tough sledding. It has not used it's 2 year "gift" from Apple very wisely.
--- In Avid-L2@yahoogroups.com, Steve Hullfish <steve4lists@...> wrote:
>
> I have said this - "Marketing is aspirational" - forEVER! It's so true. If you can convince people that all the big boys edit on Avid, then that's what everyone from corporate editors and event editors on up the chain will want to edit with.
>
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