Monday, February 21, 2011

[Avid-L2] Re: Symphony owners?

 

Since this conversation inevitably has drifted into the argument about high-end finishing and DS...

Having spent some time with folks from Quantel, Autodesk, Assimilate and others, I would contend that the world view these folks have about where finishing is headed is light-years beyond Avid's view. I don't mean to imply that folks inside the DS or MC teams don't "get it". What I am saying is that Avid in its current state is probably not capable of delivering and marketing a product like Pablo, Smoke or Flame.

They do a lot of other things far better - and to a market segment that is far more lucrative for them - and so should concentrate on that.

- Oliver

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