Saturday, June 12, 2010

Re: [Avid-L2] Re: ScriptSync & v5

Avid has been fairly clear that they don't own this technology. It's licensed from Nexidia. They've also said that that license was recently up for renewal, which I think explains what happened. However, this reminds me a lot of Imagineer Systems. Their original product was Monet, which sold for US$16,000/seat. It was (and is) the best tracking solution around and it sold only to people who had no other choice (at that price it was cheaper than reshooting a big effects shot for a feature). The CEO was going around selling it one seat at a time.
Mocha, the essential parts of Monet, now goes for about $1,000, $220 for the plug-in versions. Even Monet goes for $3500. Nexidia's product is good, but not nearly so necessary as Monet, at least not to entertainment people. If Nexidia is serious about selling into this market, and they may not be as this was all developed under government contracts, it will become apparent they're at the wrong price point, and they will then come around. Of course, they could save us all the trouble...

--
Pete O
POP Pictures
Orlando

On 6/12/2010 5:44 AM, Pierre H wrote:
>
> I understand their position, but it's a bit insane from the user's
> point of view. Who is going to buy ScriptSync for $995 (half the price
> of Media Composer...) without trying it? Also, the choice Avid made
> for that licence scheme reminds me sooo much of their "old
> management": milk the customers who use your products as they don't
> have any alternative...
>
> The FAQ on the Knowledge base doesn't talk about one thing: how do I
> activate ScriptSync if I use a dongle which I move around between at
> least 2 systems regularly?
>
> Pierre
>

[Non-text portions of this message have been removed]

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