[Avid-L2] Re: ScriptSync & v5

Here's the part that's unclear to me. The licensed part (Nexidia's contribution) is only the phonetic analysis and syncing engine. However, it now appears that the entire script-based toolset is greyed out. So even if you wanted to simply sync by hand - the way it was done before the automatic analysis - you can't. Am I correct in that or am I missing something?

As far as the price, I doubt that Avid could go as low as $299. GET is planning on selling their app at $500 and it uses the same Nexidia engine. So presumably the licensing fee is in the $100-250 range. If so, then I don't think Avid would do this at such a slim margin.

My guess is that there is a lot of new R&D cost associated with MC5, yet they have held the line on price. By stripping out ScriptSync, it's a way to lower the internal cost and not raise the price of the product.

OTOH, it makes it tough. For example, if you buy MC5 + ScriptSync, that's $3490 MSRP. That is more than you'd pay for Final Cut Studio + GET + Adobe Production Premium CS5. Hmm...

- Oliver

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