Re: [Avid-L2] Re: OT: SHOW ME THE MONEY!

Too bad I work for a publicly traded company. You just threw a hanging curve
that I could send 500 feet.

On Wed, Apr 21, 2010 at 5:07 AM, Steve Mullen <dvcinlv@me.com> wrote:

> "Meanwhile, Avid drained around 27% of their cash reserves in 2009."
>
> Where will the huge increase in sales come from? It's going to take
> millions of sales simply to stop losing money. Millions more to make a
> profit.
>
> Despite the wonder of V5, unless a whole bunch of new folks buy their
> first Avid, at $2500, it's only the installed base upgrading their
> units at a far lower price each.
>
> And, getting V5 out leaves a very costly and very difficult effort
> ahead -- recoding the entire product-line in Objective-C so Grand
> Central and OpenCL can be supported. This could take several years --
> and that only lets Avid keep-up with 10.6 from last year. By then only
> a year of cash will be left. (Can this even be done? I wonder if Avid
> has even upgraded their original codebase to the Apple's Carbon
> because like Adobe they are also releasing for PCs.)
>
> For me the question is how to use the time between V5 release and FCP7
> release to sell MC to thousands upon thousands of totally new users.
> The obvious way is to drop the price to $500, but now 5 times more
> units must be sold. And, doing this is not enough. Many times this
> number must be sold to eliminate losses.
>
> You can draw your own curves and it's very hard to see how the losses
> don't continue until there is no money is left.
>
> Best Regards,
> Steve
> dvcinlv@me.com
>
>
>
>
>
>
>
> [Non-text portions of this message have been removed]
>
>
>
> ------------------------------------
>
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>
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>
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>
>
>
>

--
Frank Capria
(508) 709 9212
www.capria.tv

[Non-text portions of this message have been removed]

------------------------------------

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Search the offical complete Avid-L archives at: http://archives.bengrosser.com/avid/

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