Re: [Avid-L2] OT: How to nurture Flaky Creative Types

I would suggest theft.

Well, kind of. You should get everyone to bring in inspiring spots,
graphics, magazine ads, on-line videos. There's great creative,
inspirational stuff in magazines like HOW (graphic design), Layers,
Photoshop User, and other graphics and creative ad-related magazines.
Head to a high-end book store and buy a few copies if you don't
subscribe already.

I also wrote an article on how to use "StumbleUpon" as creative
inspiration:
http://provideocoalition.com/index.php/shullfish/story/inspiration_from_the_anti_google/

Once you have all these sources, then have everyone watch them and
look at them together and bounce ideas off each other about how to use
those ideas and make them your own.

Another idea is to have an internal - or even external - competition
to write a great PSA TV spot, then put all of your creative efforts
into pulling off something that you don't have to worry about a
client's approval. Just be creative. It doesn't need to actually air.

On Apr 22, 2010, at 8:33 AM, Mark Myers wrote:

>
> OK this is REALLY off topic, but I figure people here will know what
> I'm
> talking about better then most. Our company tends to be very straight
> forward. We get projects done, done well, done on time, and done on
> budget. We don't come up with off the wall fantastic ideas, "wow"
> graphic treatments, or those great ideas that just put you back on
> your
> heels. We've tried to freelance this type of creative but it just
> doesn't seem to work. I'm looking for resources to nurture and support
> even just a little of this left-brained thinking within our own
> organization. Any suggestions for resources? (Besides pizza and a
> 6-pack for lunch on Friday - which seems to generate some of our
> best ideas)
>
> Thanks
> Mark
>
> --
>
> S.R. Film & Video Productions
> 195 W. Broad St.
> Salunga PA 17538
> 717-393-5333 www.SR-Pro.com <http://www.SR-Pro.com/>
>
> Cinematography,Photography, Script Writing and
> Research, Digital Editing, Retail Duplication
>
> [Non-text portions of this message have been removed]
>
>
>

[Non-text portions of this message have been removed]

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