Re: [Avid-L2] Re: 3D monitors and finishing

Well, of course that's exactly right. There are a bunch of issues at play here. On one hand you have flattening consumer monitor sales. Plasmas and others can't fetch $3000 any more. So you have all these players like Sony and Panasonic who need to keep their bottom lines happy. So voila! something new to buy! Now you've got the hardware makers needing something to justify the existence of these new 3D monitors and that means content. And that means that you're going to need more than just a supply of feature films. You're going to need the cable/satellite/broadcast complex to get on board with programming in 3D. So there's all that.

Which -- by way of an artificially very short trip -- brings us to the potential not just of 3D fatigue, but of 3D neutering, that is, that when 3D is everywhere, then you can no longer use it as a marketing bite. And so then when it ceases to become a marketing bite, does it render itself obsolete? And so then by that time does it become a de facto part of our media landscape or does it slink away?

No one knows. But I'll say this again -- until we have in-home 3D WITHOUT THE NEED FOR GLASSES, the medium will not take off in a major way. Now with true mass-market penetration. Otherwise it's easy to imagine all those 3D glasses you get with the purchase of a 3D capable TV getting buried in a box in the closet along with the pet rock and mood ring.

My $.02

David

On Mar 12, 2010, at 8:35 AM, Terence Curren wrote:

>
>
> --- In Avid-L2@yahoogroups.com, David Dodson <davidadodson@...> wrote:
>
> <<3D is a wily beast right now. But a great many of us have no -- and will have no -- choice but to get in the ring with it. >>
>
> With a great investment of learning (for all of us) and a great investment of money (for some of us). The question is, will there be a return on that investment?
>
> Color me skeptical.
>
>

David Dodson
davidadodson@sbcglobal.net

[Non-text portions of this message have been removed]

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