Friday, February 12, 2010

[Avid-L2] Re: TV Spot distribution question

Hey Tim -

I just finished some spots that were mastered to HD and sent to DG for distribution. Everything was shot center-cut safe so they could do the SD versions that way....one file, many outlets. This client learned the hard way because one time we needed to quickly do a SD version in post as things were shot outside center-cut safe and got kicked back by DG. My clients did not want the 4x3 letterbox. Good luck.

sw

--- In Avid-L2@yahoogroups.com, Tim McLaughlin <mcltim.156@...> wrote:
>
> I'm going to be editing a spot for "regional" delivery. Source is HD 24p.
> I'll be adding pulldown for final delivery to stations/cable operations.
>
> I know it ultimately depends on the distributor/broadcaster - but are post
> houses delivering Anamorphic, Edge-Crop, Letterboxed, or a single master
> with all three types? For all I know, this may be going to FastChannel.
>
> Producer and director really want to keep the 16x9 look of the spot - are
> cable ops accepting 16x9 anamorphic SD?
>
> I'm hoping that the agency handling the "media buy" and distribution will
> shine some light on this...
>
> What are my fellow "list-ers" doing for SD spot delivery from HD source?
>
> TIA.
>
> Tim McLaughlin
> Final Cut and Avid Editor
>
>
> [Non-text portions of this message have been removed]
>


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