-gl
On Jan 10, 2010, at 11:08 AM, switthaus wrote:
> and, and its a big AND, Avid is competing with the "cool mystique" of Apple. iEverything.
>
> It's almost a culture, and a message Apple has crafted very well. Apple cool, PC not cool. Or FCS cool, Avid not. It really is a branding issue.
>
> --- In Avid-L2@yahoogroups.com, "Terence Curren" <tcurren@...> wrote:
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>> --- In Avid-L2@yahoogroups.com, "switthaus" <switthaus@> wrote:
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>>
>> <<It's these new and non-traditional markets where Avid is getting its tail kicked,>>
>>
>>
>> Agreed, but they are also getting nailed in non scripted television. Part of the problem is that people still perceive Avid to be very expensive, and FCP to be a cost cutting solution. That just isn't true anymore. The small difference in actual cost, is easily eliminated in the efficiency of Avid in a multiuser environment.
>>
>> Marketing has to get that cost message out. "This isn't your Father's Avid..."
>>
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> ------------------------------------
>
> Search the offical complete Avid-L archives at: http://archives.bengrosser.com/avid/
>
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>
>
>
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