[Avid-L2] Re: Avid stumps the experts. What happens when PR backfires.

I've heard a number of Pinnacle users now referring to themselves as "Avid editors". Yikes. Do iMovie users say they are FCP editors?

I'd like to see that Pinnacle/Avid main page verbage changed to "Pinnacle is *owned by* Avid, but really is a completely different product altogether."

--- In Avid-L2@yahoogroups.com, David Dawkins <dawk2@...> wrote:
>
> My bud who has been running Pinnacle for years, now refers to "his
> Avid."
>
> DD
>
> Jim Feeley wrote:
> >
> >
> > My guess is that someone at HP saw some of the text on the Pinnacle/Avid
> > main page:
> >
> > ===
> > Pinnacle is Avid
> >
> > Pinnacle Studio
> > Now even simpler to use, our user-friendly drag-and-drop interface
> > makes it
> > a breeze to create your own Hollywood-quality HD movies with music,
> > stunning
> > new montage themes, transitions, animations and effects. Powered by
> > technology from Avid� used in major motion pictures worldwide.
> > ===
> >
> > And the HP person didn't understand the difference between Studio and
> > Media
> > Composer.
> >
> > Oh geez, here's what I found via Google:
> >
> > http://www.facebook.com/note.php?note_id=324956900173
> > <http://www.facebook.com/note.php?note_id=324956900173>
> >
> > HP Envy Music Video Edit Challenge, Chicago and HPEnvy
> > Wednesday, LA
> > Share
> > Friday, November 20, 2009 at 3:06pm
> >
> > The Chicago Convergence + TechThursdays@OfficePortCHI PresentS(
> >
> > HP Envy Music Video Edit Challenge
> > A free social, challenge and networking event � open to the Public
> >
> > The Challenge
> > * Three editors will compete using a HP Envy laptop with AVID editing
> > software.
> > * Each HP Envy desktop will contain labeled folders with the building
> > blocks
> > for the video.
> > * The folder will contain select music, video and sponsor files (to be
> > revealed to contestants prior to event).
> > * You must create your music video from the files provided.
> > * You may use any features or software found on the HP Envy to
> > contribute to
> > the finished product.
> > * You must give your music video a title.
> > * You must agree to have your finished product published.
> > * You surrender any rights to the finished product.
> > * A panel of judges (Thought Equity Motion, Resolution Digital
> > Studios, TRAX
> > Records) will select the winner.
> > ===
> >
> > Sigh.
> >
> > Jim
> >
> > On 12/8/09 3:01 PM, "Benjamin Hershleder" <Ben@...
> > <mailto:Ben%40ContactBen.com>> wrote:
> >
> > >
> > >
> > > WTF?
> > >
> > > Why did they spring some Pinnacle system on them?
> > > Did the editors assume the systems would be Avid?
> > >
> > > Just... strange...
> > >
> > > Things that make you say "Hmmmmm."
> > >
> > > B
> > >
> > > Benjamin Hershleder
> > > http://ContactBen.com <http://ContactBen.com>
> > > http://Hershleder.com <http://Hershleder.com>
> > >
> > > Wear It In Post!
> > > Fun T-shirts, mousepads & more
> > > for Post Production Professionals
> > > http://www.WearItInPost.com <http://www.WearItInPost.com>
> > >
> > > On Dec 8, 2009, at 2:04 PM, Steve Hullfish wrote:
> > >
> > >>
> > >> This story in one of Chicago's trade rags is very funny. Credit to
> > >> Ruth Ratny, the author:
> > >>
> > >> "THE 75 MEDIA SAVVY FOLKS who attended the HP Envy-sponsored music
> > >> video edit challenge last Thursday had a great time, despite the fact
> > >> the challenge they came to cheer turned out to be a bust.
> > >>
> > >> Three experienced editors -- Corinne Gilliar and Paul Miglio from
> > >> Harpo, and Ishmael Rufus -- were ready and able to create a three-
> > >> minute music video from footage provided, in front of a live audience
> > >> at the new Office Port CHI in the Loop.
> > >>
> > >> What stumped these Avid experts was being given an unfamiliar Pinnacle
> > >> system for the challenge. Unable to work with Pinnacle, they shrugged
> > >> and admitted defeat. "
> > >>
> > >> [Non-text portions of this message have been removed]
> > >>
> > >>
> > >>
> > >
> > >
> > >
> > > [Non-text portions of this message have been removed]
> > >
> > >
> > >
> > > ------------------------------------
> > >
> > > Search the offical complete Avid-L archives at:
> > > http://archives.bengrosser.com/avid/
> > <http://archives.bengrosser.com/avid/>
> > >
> > > Everything you MUST know about Color Correction in one book:
> > > http://tinyurl.com/ColorCorectionforvideo
> > <http://tinyurl.com/ColorCorectionforvideo> Get your copy todayYahoo!
> > Groups
> > > Links
> > >
> > >
> > >
> >
> > --
> > Jim Feeley
> > POV Media
> >
> >
>
> --
> David Dawkins
> 780-905-9121
> dawk2@...
>
>
>
> [Non-text portions of this message have been removed]
>

------------------------------------

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