Re: [Avid-L2] Re: Smoke on Mac update

Lucas, you make some valid points. From your perspective where is the
"day to day" editing solution going to come from? Because the only
thing that the RR card card does at the moment in the general editing
housekeeping is fast transcodes and of course Assimilates Rocket Fuel.
Where is the breakthrough NLE product? Is anybody going to play? Is
Oliver correct in the assumption that there is not enough demand? Is
the world waiting for a non- proprietary SMPTE backed format? or does
the world even require such a high end format anyway, given the change
in the way we are beginning to distribute stuff.

TWT

Ian Wilson
Colortape Productions
Ian@colortape.tv
0418 327 082
Via iPhone

On 15/11/2009, at 5:12 AM, "lucasgw1" <lucasgw1@yahoo.com> wrote:

> [emerge from the lurk]
>
> I think this new Smoke pricing puts an exclamation point on a
> statement...
>
> This is not about DS vs. Symphony vs. Smoke. It's about old vs. new.
>
> Having been professionally removed from the DS/Smoke/eQ/high-end
> editing
> world for awhile gives me a different perspective.
>
> There will always be a very small niche market at the ultra-high-end
> for
> expensive kit. Oh wait, Quantel has laid off massive amounts of people
> over the past year and DaVinci just got bought by a consumer widget
> company. Hm.
>
> We are in the middle of a generational shift in the professional
> culture. How many people on this forum are under 25? I'd venture to
> say
> a reeeaaalllly small percentage. You can say that's because this is a
> professional forum for people who are beyond the stage of 25-year
> olds.
> But the difference now is - nobody under 25 *wants* to be on this
> forum.
> When I was moving up the ranks, something like the Avid-L was
> something
> I strived for. I wanted to be at the level where I could usefully
> contribute and be part of that peer group. Now... nobody that age
> cares.
>
> I watch the young editors that will be the ACE editors in 5 or 10
> years.
> I watch the new breed of incredibly talented filmmakers and editors
> and
> how they work. They are all cutting on FCP and finishing on whatever
> they have. They don't give a crap about going to Co3 or RIOT for their
> finish. The lure of the high-end just doesn't exist anymore.
>
> Part of that is because the concept of "the deliverable" has changed
> so
> much. This generation of filmmakers has grown up with YouTube as a
> deliverable, and the iPhone as the target. I hear a tremendous
> amount of
> wailing and gnashing of teeth about this, but I think it's a great
> thing. Why? Because for these people, content and story really IS
> king.
> Is there a lot of garbage out there? Of course, but there has always
> been a lot of garbage out there. But I see so much really really good
> and creative storytelling being done on places like Vimeo and
> YouTube...
> by people who want to tell stories and tell them well, and aren't as
> concerned with "gee, how do I get this to film?"
>
> And hence... a 15K smoke... an 11K Rocket Fuel... a 2K FCP.
>
> It does not spell the end of any platform. But any platform that isn't
> looking around the industry and taking serious steps towards competing
> in the new generation is dead already.
>
>
> Lucas
>
>
>
>
>
> Lucas Wilson
>
> -----------------
>
>
> Director, Business Development
>
>
> ASSIMILATE, inc.
>
>
>
>
> --- In Avid-L2@yahoogroups.com, "switthaus" <switthaus@...> wrote:
>>
>> yep, and it should be interesting to see what kind of downward rate
> pressure the new McSmoke brings to its client base. Not sure many
> "garage band" college kids will be forking out $15k (software only),
> plus the "under $5k" mandatory support contract (read: $4999),
> however.
>
>
>
> [Non-text portions of this message have been removed]
>
>
>
> ------------------------------------
>
> Search the offical complete Avid-L archives at: http://archives.bengrosser.com/avid/
>
> Everything you MUST know about Color Correction in one book: http://tinyurl.com/ColorCorectionforvideo
> Get your copy todayYahoo! Groups Links
>
>
>

------------------------------------

Search the offical complete Avid-L archives at: http://archives.bengrosser.com/avid/

Everything you MUST know about Color Correction in one book: http://tinyurl.com/ColorCorectionforvideo Get your copy todayYahoo! Groups Links

<*> To visit your group on the web, go to:
http://groups.yahoo.com/group/Avid-L2/

<*> Your email settings:
Individual Email | Traditional

<*> To change settings online go to:
http://groups.yahoo.com/group/Avid-L2/join
(Yahoo! ID required)

<*> To change settings via email:
Avid-L2-digest@yahoogroups.com
Avid-L2-fullfeatured@yahoogroups.com

<*> To unsubscribe from this group, send an email to:
Avid-L2-unsubscribe@yahoogroups.com

<*> Your use of Yahoo! Groups is subject to:
http://docs.yahoo.com/info/terms/