>>
>> What's the projected sales of this new NLE? If it's relying on RED
>> then we're looking at maybe 12K sales worldwide (more than double RED
>> camera sales), which is simply not a viable number for companies to
>> invest in and be able to keep the price "reasonable".
>>
>> For comparison, *edit was killed with about 5,000 total users.
>
> So Philip, what's the end game here, is the RR cards doing a ProRez in
> RT as good as it gets?
maybe. I don't know. I do know that it's a business as well as a
creative occupation and the business side tends to dictate.
I think it would be great if Apple decided to hook into the RR card
(when available) to accelerate R3D decodes (or Adobe for that matter -
I don't think Avid will get there soon). And frankly, my recent
exploration of RED workflows has made me a huge fan of the RAW concept
and RED's implementation, but...
the pragmatic realist in me (or cynical old guy - your call) says that
I can't really make a *business case* for Apple (or Adobe) to support
RR. How much would it cost them to implement RR support vs how much
extra money will flow in as a result. Given the actual size of the
RED market (as opposed to the outsized influence it's had) I think I'd
find it hard to make that equation work.
Unless one or the other company decided that the cost wasn't that
great that it would be worth it as a promotional value. I'd say Adobe
are more likely to go that path than Apple. (And frankly, I like
Adobe's implementation of R3D best of the big three NLEs.)
Philip
Philip Hodgetts
President, Intelligent Assistance
AssistedEditing.com Fast First Cuts, Metadata Worfklows
Big Brains for Rent bigbrainsforrent.com
HD Survival Handbook 2009-2010
The New Now - Grow your business - ProAppsTips.com
Personal Blog http://philiphodgetts.com
Cell 818 335 3916
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