Saturday, November 14, 2009

[Avid-L2] Re: Smoke on Mac update

--- In Avid-L2@yahoogroups.com, David Dodson <davidadodson@...> wrote:


<<But color me naive, human beings are at their core story telling and story receiving vessels.>>


I'm not arguing that at all. I'm just saying I don't see how the studios are going to be able to support their massive overhead in the new world. Most folks are willing to settle for "good enough" now. How many kids now would pay to go see Lawrence of Arabia? Not a chance, too slow, give it to me faster... you know, like in a 5 minute YouTube clip....

And how does a studio deal with that? They have had a controlled pipeline for almost the entire history of cinema. Even after the government made them divest the theaters, they maintained control by telling the theaters they had to take their bad movies with the good ones.

If you are an independent distributor, that is a tough enough nut to crack, not to mention the prohibitive cost of release prints, advertising, and trailer placement.

Well, today you can place your trailer up for free on your site. Throw it onto YouTube for increased exposure. Go viral like Snake on a Plane, or Paranormal Activity. And as soon as the theaters are all digital, a concept the studios have self destructively been pushing for years, the cost of distribution becomes a hard drive.

I don't think things are ever going back to where they were in the past. Not even to where they were two years ago. All the folks who have been cutting their rates to"get through" this recession, are not going to be able to raise them whenever this ends. To do that they would have to increase demand beyond supply, and I don't see that happening.

------------------------------------

Search the offical complete Avid-L archives at: http://archives.bengrosser.com/avid/

Everything you MUST know about Color Correction in one book: http://tinyurl.com/ColorCorectionforvideo Get your copy todayYahoo! Groups Links

<*> To visit your group on the web, go to:
http://groups.yahoo.com/group/Avid-L2/

<*> Your email settings:
Individual Email | Traditional

<*> To change settings online go to:
http://groups.yahoo.com/group/Avid-L2/join
(Yahoo! ID required)

<*> To change settings via email:
Avid-L2-digest@yahoogroups.com
Avid-L2-fullfeatured@yahoogroups.com

<*> To unsubscribe from this group, send an email to:
Avid-L2-unsubscribe@yahoogroups.com

<*> Your use of Yahoo! Groups is subject to:
http://docs.yahoo.com/info/terms/

No comments:

Post a Comment