Friday, November 20, 2009

[Avid-L2] Re: Mac Smoke Official

> IAN WILSON wrote:
> If I was AJA and BMD I would be looking for a new business model and
> there is one staring them in the face and it's called REDRocket and
> the RAW format that ARRI and Cannon will most likely adopt.

Interesting thought, except that neither company has ever made a board that has any computation ability to accelerate video effects or conversions in any significant way. This is much more likely to be the realm of NVIDIA.

And while you're at it, did you notice Deanan's RedUser post essentially saying that CPU processing gave them more flexible control over debaying and enhancement? Seems like the current software for RR is coded for optimum hardware acceleration.

http://www.reduser.net/forum/showthread.php?t=37934&highlight=detail

- Oliver

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