RE: [Avid-L2] Why isn't Avid marketing all over this story?

Before I was an Avid Pimp, I sold TV news to the masses...

http://www.jeffpatterson.tv/main/item.php?item=doppler

Dave Spraker
Account Executive & Avid Specialist
Professional Video and Tape
503.810.3642 - cell
AIM: dAVID at PVT

-----Original Message-----
From: Avid-L2@yahoogroups.com [mailto:Avid-L2@yahoogroups.com] On Behalf Of
Benjamin Hershleder
Sent: Friday, October 02, 2009 10:06 AM
To: Avid-L2@yahoogroups.com
Subject: Re: [Avid-L2] Why isn't Avid marketing all over this story?

On Oct 2, 2009, at 9:55 AM, Dave Spraker wrote:
> I guess that means it's going viral...Ellen dances back to Avid!
>

I'll be adding this story to my site,
and I'll be using your headline Dave.
Good one . . .

B

Benjamin Hershleder
http://ContactBen. <http://ContactBen.com> com

Wear It In Post!
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>
>
> -----Original Message-----
> From: Avid-L2@yahoogroups <mailto:Avid-L2%40yahoogroups.com> .com
[mailto:Avid-L2@yahoogroups <mailto:Avid-L2%40yahoogroups.com> .com] On
> Behalf Of
> Steve Hullfish
> Sent: Friday, October 02, 2009 9:44 AM
> To: Avid-L2@yahoogroups <mailto:Avid-L2%40yahoogroups.com> .com
> Cc: Marianna Montague
> Subject: [Avid-L2] Why isn't Avid marketing all over this story?
>
> http://www.linkedin
> <http://www.linkedin
<http://www.linkedin.com/news?viewArticle=&articleID=73043348&gid=117372&art
> .com/news?viewArticle=&articleID=73043348&gid=117372&art
> icleURL=http%3A%2F%2Fwww.studiodaily.com%2Ffilmandvideo
> %2Fcurrentissue%2FFro
> m-Avid-to-Final-Cut-and-Back-Again-for-
> Ellen_11309.html&urlhash=1YAN&trk=new
> s_discuss>
> .com/news?viewArticle=&articleID=73043348&gid=117372&articleURL=http
> %3A%2F%2
> Fwww.studiodaily.com%2Ffilmandvideo%2Fcurrentissue%2FFrom-Avid-to-
> Final-Cut-
> and-Back-Again-for-Ellen_11309.html&urlhash=1YAN&trk=news_discuss
>
> Ellen was on Avid, then went to FCP, and then came back to Avid. I've
> got $100 that more people know that Ellen switched to FCP than people
> who know it switched BACK.
>
> Dear Avid Marketing People,
> Are you awake? Are you alive? Have you all been (justifiably) laid
> off? Someone from PR was probably on the ball to get the story placed,
> but... those PR people are asleep if they think Studio Monthly is
> still a viable outlet. I saw this from LinkedIn.
>
> Read the comments that follow the article. Most of them are about how
> great Apple marketing is and how awful Avid marketing is. Apple can
> get their userbase to drink any kind of KoolAid that they pour into a
> cup. I don't know what the analogy for Avid is... I have a lack of
> good ideas... God, I should work for Avid marketing!
>
> Here are some ideas:
> Many companies have realized that their customers are their best
> salespeople and equip them to deliver their marketing message,
> essentially for free. From a customer, this is a powerful message.
>
> Quit trying to ignore FCP. I'm sure you feel bad that your little kid
> brother is now more popular than you, but it's time to kick his butt
> and show everyone who the big dog is and WHY you're the big dog.
>
> FCP stole a ton of stuff from Avid. I know they were considering
> patent lawsuits, but didn't. So now it's time to steal some stuff
> back. Figure out what Avid editors who've switched (or are "bi") like
> about FCP and add as much of that as is possible with the current
> architecture into Avid. Or figure out better ways to get the same
> result that are easier with the current architecture.
>
> Promote Frank Capria and Marianna to EVP status, using the money you'd
> been paying the VP of marketing.
>
> [Non-text portions of this message have been removed]
>
>
>

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