Friday, October 2, 2009

Re: [Avid-L2] Why isn't Avid marketing all over this story?

Posted the story, right under the What's New in 4.0 blurb:
http://hershleder.com/avid_information

Adding:
Check out the What's New in 4.0 page too. I've embedded Steve Cohen's
great video covering the new Transition Retention feature, a video
from Avid about Mix & Match, and a list of most of the new things. Let
me know what I missed.

Cheers,

B

Benjamin Hershleder
http://ContactBen.com

Wear It In Post!
Fun T-shirts, mousepads & more
for Post Production Professionals
http://www.WearItInPost.com

On Oct 2, 2009, at 10:15 AM, Dave Spraker wrote:

> Before I was an Avid Pimp, I sold TV news to the masses...
>
> http://www.jeffpatterson.tv/main/item.php?item=doppler
>
> Dave Spraker
> Account Executive & Avid Specialist
> Professional Video and Tape
> 503.810.3642 - cell
> AIM: dAVID at PVT
>
>
> -----Original Message-----
> From: Avid-L2@yahoogroups.com [mailto:Avid-L2@yahoogroups.com] On
> Behalf Of
> Benjamin Hershleder
> Sent: Friday, October 02, 2009 10:06 AM
> To: Avid-L2@yahoogroups.com
> Subject: Re: [Avid-L2] Why isn't Avid marketing all over this story?
>
> On Oct 2, 2009, at 9:55 AM, Dave Spraker wrote:
> > I guess that means it's going viral...Ellen dances back to Avid!
> >
>
> I'll be adding this story to my site,
> and I'll be using your headline Dave.
> Good one . . .
>
> B
>
> Benjamin Hershleder
> http://ContactBen. <http://ContactBen.com> com
>
> Wear It In Post!
> Fun T-shirts, mousepads & more
> for Post Production Professionals
> http://www.WearItIn <http://www.WearItInPost.com> Post.com
>
> >
> >
> > -----Original Message-----
> > From: Avid-L2@yahoogroups <mailto:Avid-L2%40yahoogroups.com> .com
> [mailto:Avid-L2@yahoogroups <mailto:Avid-L2%40yahoogroups.com> .com]
> On
> > Behalf Of
> > Steve Hullfish
> > Sent: Friday, October 02, 2009 9:44 AM
> > To: Avid-L2@yahoogroups <mailto:Avid-L2%40yahoogroups.com> .com
> > Cc: Marianna Montague
> > Subject: [Avid-L2] Why isn't Avid marketing all over this story?
> >
> > http://www.linkedin
> > <http://www.linkedin
> <http://www.linkedin.com/news?viewArticle=&articleID=73043348&gid=117372&art
> > .com/news?viewArticle=&articleID=73043348&gid=117372&art
> > icleURL=http%3A%2F%2Fwww.studiodaily.com%2Ffilmandvideo
> > %2Fcurrentissue%2FFro
> > m-Avid-to-Final-Cut-and-Back-Again-for-
> > Ellen_11309.html&urlhash=1YAN&trk=new
> > s_discuss>
> > .com/news?viewArticle=&articleID=73043348&gid=117372&articleURL=http
> > %3A%2F%2
> > Fwww.studiodaily.com%2Ffilmandvideo%2Fcurrentissue%2FFrom-Avid-to-
> > Final-Cut-
> > and-Back-Again-for-Ellen_11309.html&urlhash=1YAN&trk=news_discuss
> >
> > Ellen was on Avid, then went to FCP, and then came back to Avid.
> I've
> > got $100 that more people know that Ellen switched to FCP than
> people
> > who know it switched BACK.
> >
> > Dear Avid Marketing People,
> > Are you awake? Are you alive? Have you all been (justifiably) laid
> > off? Someone from PR was probably on the ball to get the story
> placed,
> > but... those PR people are asleep if they think Studio Monthly is
> > still a viable outlet. I saw this from LinkedIn.
> >
> > Read the comments that follow the article. Most of them are about
> how
> > great Apple marketing is and how awful Avid marketing is. Apple can
> > get their userbase to drink any kind of KoolAid that they pour
> into a
> > cup. I don't know what the analogy for Avid is... I have a lack of
> > good ideas... God, I should work for Avid marketing!
> >
> > Here are some ideas:
> > Many companies have realized that their customers are their best
> > salespeople and equip them to deliver their marketing message,
> > essentially for free. From a customer, this is a powerful message.
> >
> > Quit trying to ignore FCP. I'm sure you feel bad that your little
> kid
> > brother is now more popular than you, but it's time to kick his butt
> > and show everyone who the big dog is and WHY you're the big dog.
> >
> > FCP stole a ton of stuff from Avid. I know they were considering
> > patent lawsuits, but didn't. So now it's time to steal some stuff
> > back. Figure out what Avid editors who've switched (or are "bi")
> like
> > about FCP and add as much of that as is possible with the current
> > architecture into Avid. Or figure out better ways to get the same
> > result that are easier with the current architecture.
> >
> > Promote Frank Capria and Marianna to EVP status, using the money
> you'd
> > been paying the VP of marketing.
> >
> > [Non-text portions of this message have been removed]
> >
> >
> >
>
> [Non-text portions of this message have been removed]
>
> [Non-text portions of this message have been removed]
>
>
>

[Non-text portions of this message have been removed]

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