RE: [Avid-L2] Why isn't Avid marketing all over this story?

I guess that means it's going viral...Ellen dances back to Avid!

Dave Spraker
Account Executive & Avid Specialist
Professional Video and Tape
503.810.3642 - cell
AIM: dAVID at PVT

-----Original Message-----
From: Avid-L2@yahoogroups.com [mailto:Avid-L2@yahoogroups.com] On Behalf Of
Steve Hullfish
Sent: Friday, October 02, 2009 9:44 AM
To: Avid-L2@yahoogroups.com
Cc: Marianna Montague
Subject: [Avid-L2] Why isn't Avid marketing all over this story?

http://www.linkedin
<http://www.linkedin.com/news?viewArticle=&articleID=73043348&gid=117372&art
icleURL=http%3A%2F%2Fwww.studiodaily.com%2Ffilmandvideo%2Fcurrentissue%2FFro
m-Avid-to-Final-Cut-and-Back-Again-for-Ellen_11309.html&urlhash=1YAN&trk=new
s_discuss>
.com/news?viewArticle=&articleID=73043348&gid=117372&articleURL=http%3A%2F%2
Fwww.studiodaily.com%2Ffilmandvideo%2Fcurrentissue%2FFrom-Avid-to-Final-Cut-
and-Back-Again-for-Ellen_11309.html&urlhash=1YAN&trk=news_discuss

Ellen was on Avid, then went to FCP, and then came back to Avid. I've
got $100 that more people know that Ellen switched to FCP than people
who know it switched BACK.

Dear Avid Marketing People,
Are you awake? Are you alive? Have you all been (justifiably) laid
off? Someone from PR was probably on the ball to get the story placed,
but... those PR people are asleep if they think Studio Monthly is
still a viable outlet. I saw this from LinkedIn.

Read the comments that follow the article. Most of them are about how
great Apple marketing is and how awful Avid marketing is. Apple can
get their userbase to drink any kind of KoolAid that they pour into a
cup. I don't know what the analogy for Avid is... I have a lack of
good ideas... God, I should work for Avid marketing!

Here are some ideas:
Many companies have realized that their customers are their best
salespeople and equip them to deliver their marketing message,
essentially for free. From a customer, this is a powerful message.

Quit trying to ignore FCP. I'm sure you feel bad that your little kid
brother is now more popular than you, but it's time to kick his butt
and show everyone who the big dog is and WHY you're the big dog.

FCP stole a ton of stuff from Avid. I know they were considering
patent lawsuits, but didn't. So now it's time to steal some stuff
back. Figure out what Avid editors who've switched (or are "bi") like
about FCP and add as much of that as is possible with the current
architecture into Avid. Or figure out better ways to get the same
result that are easier with the current architecture.

Promote Frank Capria and Marianna to EVP status, using the money you'd
been paying the VP of marketing.

[Non-text portions of this message have been removed]

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