Saturday, October 3, 2009

Re: [Avid-L2] Re: Why isn't Avid marketing all over this story?

On 04/10/2009, at 4:26 PM, David Dodson wrote:

> You cut features online in FCP? How do you cut a 35mm feature for
> wide theatrical distribution "online" in FCP?

Our features are mostly distributed electronically. We always shoot
RED 4K (for DOF reasons), but mostly finish 2K or 1080 (there is only
128 vertical pixels difference between RED's definition of 2K and
1080), at the moment, because there is no support for the REDRocket
cards we have, we usually stay in ProRez HQ. As soon as Apple
implement the RR version of the SDK (it should appear as an option in
LAT) we will debayer on the fly at 2K and then "Round Robin" back into
COLOR for grading. Thats the theory anyway. Until Apple pull their
finger out on the RR cards, we are just using them to fast render to
ProREZ HQ. We have not gone to 4:4:4:4 yet, there may be some issues.
We are only dealing with 36MB/s (RC36) the RR card does the heavy
debayering lifting.

If it's a hit and they want a wider distribution we produce a 2K DI
and print from that (at that point we will have budget to go to
Scratch for output).

In my experience, Its always about content seldom quality.

Most of our work although made for theatre in mind, ends up as DVD or
TV, the Producer in 90% of cases have high ideals that are seldom
achieved, something I would never discourage.

Colortape Productions
222a Bay Street
PORT MELBOURNE, VICTORIA 3207
AUSTRALIA
+61 3 9580 5098
m 0418 327 082
Skype idwctp

IAN WILSON


http://twitter.com/wilsonid

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