Re: [Avid-L2] Re: Why isn't Avid marketing all over this story?

Ian Wilson
Colortape Productions
Ian@colortape.tv
0418 327 082
Via iPhone

On 05/10/2009, at 10:09 AM, "Job ter Burg (L2B)" <Job_L2@terburg.com>
wrote:

> "IAN WILSON" (04-10-2009 23:49) :
>
>> due to Apple dragging it's feet with the SDK
>
> I'm not too sure that all these SDK's are always mature enough for
> any other
> company to work with (including Apple). But that's hear-say, so that
> may not
> be correct.
>
>> Once the SDK is in
>> place our RR cards will take the files in Log and Transfer (LAT) and
>> run them in 2K debayering in RT to a Projector.
>
> What interests me is that, when working in R3D natively during
> cutting,
> you'd probably want to stay in RedSpace for the entire process. That'd
> seriously limits screening possibilities

>
Thats what REDRay is all about http://www.red.com/redray/

> I reckon? I mean, at any point in
> time can I take a 709 file or tape (or Ki Pro) to any screening room
> equipped with the right inputs, and I can make it display the
> 1920x1080
> Rec709 image from my DNxHD cutting copy (including rough grades).
> I'd hate
> to have to calibrate each and every venue that production might book
> (at the
> very last minute) in order to be able to screen the cutting copy in
> RedSpace. Also, any SD DVD I need to strike is easily done.

As above

>
> Just saying: regular plain vanilla linear (HD) video is a pretty nice
> standard when it comes to things like this, and anything out of the
> ordinary
> might complicate matters.
>
> As we have seen over the last decades: more options, more ways to
> Rome,
> different benefits, different culprits. Interesting times, for sure.
>
> Please do keep us informed about your experience with the Rocket.
> Pretty
> promising stuff, I think.
>
> --
> Job ter Burg
> film editor - NL

TWT a WIP

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