This IS the Avid L2: Re: [Avid-L2] Re: OT: Rates?

Saturday, October 17, 2009

Re: [Avid-L2] Re: OT: Rates?

Of course there are market forces at work, but why have the market forces hit my clients worse than they've hit me?
I guess this could change. Perhaps at some point the people who pay for media will decide that they can get the whole thing done more cheaply in India, including the editing, but I have to think that for the moment at least there are cultural literacy issues. It still leaves the question of why producers seem to have been the first ones to suffer. The way they've themselves have explained it to me is that now that the available broadcast bandwidth is sliced up into hundreds of tiny slivers, no maker of content really wants to pay that much for a given product, because they're no longer guaranteed very much audience. So far the competition that's bringing their rates down seems to be within the US, not across the global market, and it seems to have affected them disproportionately. Why?

Shirley

-----Original Message-----
From: Terence Curren <tcurren@aol.com>
To: Avid-L2@yahoogroups.com
Sent: Sat, Oct 17, 2009 12:16 pm
Subject: [Avid-L2] Re: OT: Rates?

--- In Avid-L2@yahoogroups.com, guanacaa@... wrote:

<< I guess I see it disproportionately applied within my industry, and I've been
seeing it since long before the latest economic crisis. This started back in the
90s or before.>>

It's all part of the global economy. When you compete with the entire
world, you rates have to come in line with the the rest of the world. It started
in manufacturing, and has moved across other sectors. Unless we increase
production of items the rest of the world wants and can't create less
expensivley, this trend is just going to continue. These are market forces at
work.

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