This IS the Avid L2: RE: [Avid-L2] Local Delivery -HD vs SD / 4x3 Vs 16x9

Thursday, October 29, 2009

RE: [Avid-L2] Local Delivery -HD vs SD / 4x3 Vs 16x9

Here in market 85, we're all SD 4x3. Stations are working on local HD
spot insertion, but right now everyone is still SD. We can't even send
16x9 SD yet, because some of the small rural cable outfits don't have
the abilty to center cut or convert our signal in any way.

Michael Lange
Senior Marketing Producer
WKOW-DT
5727 Tokay Blvd.
Madison, WI 53719

(608) 661-2765

-----Original Message-----
From: Avid-L2@yahoogroups.com [mailto:Avid-L2@yahoogroups.com] On Behalf
Of John Heiser
Sent: Thursday, October 29, 2009 9:10 AM
To: Avid-L2@yahoogroups.com
Subject: Re: [Avid-L2] Local Delivery -HD vs SD / 4x3 Vs 16x9

As an agency delivering to local markets nationwide, we've had no
requirements for HD deliverables. None. Which is why we still work in SD
(a
corner-office decision, not mine). Given my choice, we'd be working in
HD up
to the moment of delivering final product, then output a downconverted
letterbox or center cut.

Birmingham (market forty-something) just saw its second local station go
HD
for newscasts only. The first one (NBC affiliate) went HD over a year
ago
but still shoots mostly SD and upconverts it at air time. Alabama Public
Television - usually an early-adopter of technology - has been
transmitting
PBS in HD but now has server issues, not being able to handle the
mishmash
of formats required. Their downconverted signal on cable is a mess of
inconsistency.

But things are changing slowly. Those of us who've shuffled our feet
waiting
to transition will be forced into it soon enough.

----
John Heiser
o2ideas
birmingham, alabama, USA

>
>
> > >>
> > >> We're working on a special for a local TV station, and I was a
bit
> > >> amazed to have 4x3, SD requested. I had thought they would at
least
> > >> want 16x9.
> > >>
> > >> Most of my clients are corporate, so those jobs generally end up
> > 16x9 SD
> > >> - since DVD distribution isn't up to HD yet.
> > >>
> > >> What are others seeing requested for deliverables?
> > >>
> > >> Mark
> > >>
> > >>
> > >> --
> > >> Owner/Director
> > >> S.R. Film & Video
> > >> 195 W Broad St
> > >> Salunga PA 17538
> > >>
> > >>
> > >> Cinematography, Still Photography, Copy Writing,
> > >> Post Production, Web Hosting & Design
> > >>
> > >> Office: 717-393-5504 ex 142
> > >> Cell: 717-203-0976
> > >> Fax: 717-393-1833
> > >>
> > >> www.SR-Pro.com<http://www.sr-pro.com/ <http://www.sr- pro.com/>>
> > >>
> > >>
> > >>
> > >>
> > >> [Non-text portions of this message have been removed]
> > >>
> > >>
> > >>
> > >> ------------ --------- --------- ------
> > >>
> > >> Search the offical complete Avid-L archives at:
> > >>
> > >> http://archives. bengrosser. com/avid/
> > <http://archives. bengrosser. com/avid/>
> > >>
> > >> Avid L2, Where the Answers are.Yahoo! Groups Links
> > >>
> > >>
> > >>
> > >
> > >
> > >
> > > ------------ --------- --------- ------
> > >
> > > Search the offical complete Avid-L archives at:
> > >
> > > http://archives. bengrosser. com/avid/
> > <http://archives. bengrosser. com/avid/>
> > >
> > > Avid L2, Where the Answers are.Yahoo! Groups Links
> > >
> > >
> > >
> > >
> >
> >
>
> --
> Owner/Director
> S.R. Film & Video
> 195 W Broad St
> Salunga PA 17538
>
> Cinematography, Still Photography, Copy Writing,
> Post Production, Web Hosting & Design
>
> Office: 717-393-5504 ex 142
> Cell: 717-203-0976
> Fax: 717-393-1833
>
> www.SR-Pro.com <http://www.sr- pro.com/>
>
> [Non-text portions of this message have been removed]
>
> [Non-text portions of this message have been removed]
>
>
>